It’s show season in the golf and club industries. But if all you’re doing at the shows is kicking the tires of new products, you’re wasting a great opportunity to do some real business.  Click here to read the article.

If you’re attending the PGA Show January 26-28 in Orlando, don’t miss an opportunity to meet with Steve Johnston and Henry DeLozier to hear their suggestions on optimizing membership sales performance and results in today’s golf markets.  Please click here if you would like to make an appointment.

In addition, Steve and Henry will join Steve Graves of Creative Golf Marketing to discuss “A New Era in Country Club Management” at 10 a.m. on Friday Jan. 27^th in the Business Solution Zone.  Please click here for more information.

The most effective budgets address the evolving and changing scope of operations, the historic trend of the course and the current financial objectives of the owner. In an article in Golf Business, GGA principal Henry DeLozier discusses five steps to take to remove guesswork and pressure from the budgeting process.

Clubs and courses that are “hunkering down” and cutting costs to make it through this challenging economy may be doing their businesses more harm than good, according to GGA principal Henry DeLozier. To learn more, read the article in Superintendent magazine.

Most emergencies can be foreseen and therefore a game plan can be developed to deal with them, according to GGA principal Henry DeLozier. To learn how to develop a crisis communications plan and be ready to activate it within minutes of a crisis, view this webinar presented by CMAA.

Agronomic expertise is “table stakes” for today’s golf course superintendents. In a Golf Course Industry Career Development column, GGA principal Henry DeLozier discusses expanding expectations – and opportunities – for superintendents. To learn more, read the article.

The private club industry recently has experienced its greatest membership decline in decades.  But writing in Golf Inc magazine, GGA principal Henry DeLozier says a number of clubs are bucking the trend by taking an aggressive approach to membership sales. To learn more, read the article.

How do we save golf? For answers to a weighty question, Ontario Golf Magazine turned to GGA principal Steve Johnston. For starters, golf course owners need to increase their understanding in two areas – market analysis and yield management – according to Johnston. To learn more, read the article.

Golf course developers, builders and architects are wondering when new course construction will pick up steam again. The answer, according to GGA principal Henry DeLozier, is tied to the logjam that now exists in the U.S. housing market. DeLozier was one of several golf industry experts asked by The Pellucid Perspective to weigh in on the state of golf development. To learn more, read the article.

GGA principal Henry DeLozier tells radio personality Peter Kessler that it’s a buyers’ market when it comes to private club membership these days. But that doesn’t mean buyers should rush into club membership without asking the right questions. To learn more, listen to the interview.