GGA Insight
Strategic Planning: A Road Map to Club Survival and Success

A Strategic Plan tells a Club where it’s going and defines how it is going to get there.  Stephen Johnston and Henry DeLozier explain that the lack of a Strategic Plan may not be as dangerous as not having fire insurance, but it’s certainly playing with fire.  Click to View Whitepaper

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  • January 9, 2019

    Today, many club members are less inclined to splurge on a new set of clubs and more likely to allocate …

  • January 7, 2019

    “Establish an atmosphere which fosters a sense of community and belonging - that is fundamental to member satisfaction.” - GGA Senior …

  • January 7, 2019

    Does your club tap into the value of members’ experiences?  Engaging with the experience economy is the fastest-growing method of …

  • December 12, 2018

    For 80%* of members and visitors, the golf course is the aspect of a club they hold most dear. It …

  • December 7, 2018

    The Canadian Society of Club Managers (CSCM) and GGA have formed a strategic partnership to produce research and insight for …

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