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GGA Insight
How to Save Golf

How do we save golf? For answers to a weighty question, Ontario Golf Magazine turned to GGA principal Steve Johnston. For starters, golf course owners need to increase their understanding in two areas – market analysis and yield management – according to Johnston. To learn more, read the article.

  • Latest News

LATEST NEWS

  • May 10, 2019

    In ongoing research collaboration with Millennial golfer organization Nextgengolf, GGA recently updated its study of the habits, attitudes, and preferences of …


  • May 9, 2019

    When was the last time you conducted a thorough review into your membership categories? GGA’s Bennett DeLozier explains how a streamlining …


  • May 8, 2019

    On the back of GGA's largest piece of millennial research to date, Michael Gregory answers your questions, revealing how the …


  • May 7, 2019

    “Forecasting is very difficult, especially with regard to the future.” Yogi Berra? Preparing for the Future Even if the late Yogi Berra didn’t utter …


  • May 3, 2019

    In ongoing research collaboration with Millennial golfer organization Nextgengolf, GGA recently updated its study of the habits, attitudes, and preferences of …


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