RETURN TO INSIGHTS

GGA Insight
How to Save Golf

How do we save golf? For answers to a weighty question, Ontario Golf Magazine turned to GGA principal Steve Johnston. For starters, golf course owners need to increase their understanding in two areas – market analysis and yield management – according to Johnston. To learn more, read the article.

  • Latest News

LATEST NEWS

  • January 9, 2019

    Today, many club members are less inclined to splurge on a new set of clubs and more likely to allocate …


  • January 7, 2019

    “Establish an atmosphere which fosters a sense of community and belonging - that is fundamental to member satisfaction.” - GGA Senior …


  • January 7, 2019

    Does your club tap into the value of members’ experiences?  Engaging with the experience economy is the fastest-growing method of …


  • December 12, 2018

    For 80%* of members and visitors, the golf course is the aspect of a club they hold most dear. It …


  • December 7, 2018

    The Canadian Society of Club Managers (CSCM) and GGA have formed a strategic partnership to produce research and insight for …


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