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GGA Insight
Big Hairy Audacious Goals

Do you have a BHAG?  The acronym stands for Big Hairy Audacious Goal and is a long term goal that changes the very nature of a business’ existence.  Mowing all greens before 8 a.m. does not qualify as a BHAG; achieving the club’s first top 100 course ranking certainly does.

Understand how to implement a BHAG at your club by taking a quick look at a case study of a small club with a mighty goal.

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LATEST NEWS

  • November 15, 2018

    How to Leverage the Information to Improve Operations Benchmarking standards are commonplace in most industries. These standards are set and updated …


  • November 13, 2018

    Budgeting for 2019 requires a broader-than-usual alertness to changing times and impacts on golf-oriented businesses. Newfound elasticity on revenue sources, …


  • November 7, 2018

    HEAD PROFESSIONAL EARL GREY GOLF CLUB Earl Grey Golf Club: Following and respecting the traditions of the past while providing facilities and improvements …


  • November 7, 2018

    As a business, it’s important to step back at times and ask yourself the question: who am I talking to? When …


  • November 4, 2018

    In theory, sales and marketing should be two of the most integrated and connected aspects of your Club’s operation.  The …


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