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GGA Insight
Big Hairy Audacious Goals

Do you have a BHAG?  The acronym stands for Big Hairy Audacious Goal and is a long term goal that changes the very nature of a business’ existence.  Mowing all greens before 8 a.m. does not qualify as a BHAG; achieving the club’s first top 100 course ranking certainly does.

Understand how to implement a BHAG at your club by taking a quick look at a case study of a small club with a mighty goal.

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