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GGA Insight
Big Hairy Audacious Goals

Do you have a BHAG?  The acronym stands for Big Hairy Audacious Goal and is a long term goal that changes the very nature of a business’ existence.  Mowing all greens before 8 a.m. does not qualify as a BHAG; achieving the club’s first top 100 course ranking certainly does.

Understand how to implement a BHAG at your club by taking a quick look at a case study of a small club with a mighty goal.

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LATEST NEWS

  • September 4, 2018

    As the world becomes more data centric, the club industry is beginning to discover the power of utilizing data, research …


  • August 31, 2018

    Earlier this year Global Golf Advisors, in conjunction with Nextgengolf, released a follow up report to its ground-breaking 2017 study …


  • August 22, 2018

    Generating growth through culture change is the goal of the Innovation Labs initiative. Discussions about business, society, the economy or technology …


  • July 9, 2018

    With 90% of consumers reading online reviews before visiting a business, and 84% of people trusting online reviews as much …


  • May 9, 2018

    Monitoring club performance is essential for the Board to be accountable to members. The trend in business and non-profit organizations …


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