RETURN TO INSIGHTS

GGA Insight
Big Hairy Audacious Goals

Do you have a BHAG?  The acronym stands for Big Hairy Audacious Goal and is a long term goal that changes the very nature of a business’ existence.  Mowing all greens before 8 a.m. does not qualify as a BHAG; achieving the club’s first top 100 course ranking certainly does.

Understand how to implement a BHAG at your club by taking a quick look at a case study of a small club with a mighty goal.

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LATEST NEWS

  • May 10, 2019

    In ongoing research collaboration with Millennial golfer organization Nextgengolf, GGA recently updated its study of the habits, attitudes, and preferences of …


  • May 9, 2019

    When was the last time you conducted a thorough review into your membership categories? GGA’s Bennett DeLozier explains how a streamlining …


  • May 8, 2019

    On the back of GGA's largest piece of millennial research to date, Michael Gregory answers your questions, revealing how the …


  • May 7, 2019

    “Forecasting is very difficult, especially with regard to the future.” Yogi Berra? Preparing for the Future Even if the late Yogi Berra didn’t utter …


  • May 3, 2019

    In ongoing research collaboration with Millennial golfer organization Nextgengolf, GGA recently updated its study of the habits, attitudes, and preferences of …


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