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GGA Insight
Big Hairy Audacious Goals

Do you have a BHAG?  The acronym stands for Big Hairy Audacious Goal and is a long term goal that changes the very nature of a business’ existence.  Mowing all greens before 8 a.m. does not qualify as a BHAG; achieving the club’s first top 100 course ranking certainly does.

Understand how to implement a BHAG at your club by taking a quick look at a case study of a small club with a mighty goal.

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LATEST NEWS

  • March 15, 2019

    In ongoing research collaboration with Millennial golfer organization Nextgengolf, GGA recently updated its study of the habits, attitudes, and preferences of …


  • March 13, 2019

    In its recent research collaboration with Michael Leemhuis, a change leader and manager extraordinaire, GGA executed its 2019 attitudinal survey …


  • March 11, 2019

    In his business leadership bestseller, “The 7 Habits of Highly Effective People,” Stephen Covey talks about the need to balance …


  • March 8, 2019

    In ongoing research collaboration with Millennial golfer organization Nextgengolf, GGA recently updated its study of the habits, attitudes, and preferences of …


  • March 5, 2019

    For clubs facing seasonal challenges, maintaining member engagement year-round can be challenging. GGA’s Stephen Johnston provides insights on how to …


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