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GGA Pulse Research

GGA consistently test the vital signs of the club industry throughout the world using our pulse surveys. The results are supported by interpretation and guidance for success.

2016 European Private Club Leaders Symposium Survey Results

In September 2016, Global Golf Advisors (GGA), in collaboration with the Club Managers Association of Europe (CMAE), hosted club executives and leaders from Europe’s most esteemed private clubs for a symposium to identify and discuss emerging trends and best practices within the private club business segment. The first European Private Club Leaders Symposium explored topics relating to the continued development of Europe’s most elite clubs including current trends, research, key performance indicators, and top issues facing clubs now and in the future.

In advance of the Symposium, participants were sent an initial survey which asked several questions relating to factors currently impacting their club as well as factors that they believe will impact their club in the future. This initial survey also extracted high-level information about strategic thinking and perceptions regarding Britain’s exit from the European Union.

After the Symposium, GGA solicited feedback from attendees on key topics and discussions raised during the symposium via a post symposium survey. This secondary survey gathered information about club profiles, club governance, capital, membership trends, methods of intelligence gathering, and Brexit. This report highlights the results from each survey.

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