“Whether through focus groups, member surveys, or employee evaluations, managers need to assess members’ attitudes about their clubs.”
Contributing to Rebecca Larsen’s How to Measure Member Satisfaction piece for CMAA Magazine, GGA Senior Manager Michael Gregory weighs in on survey best practices.
Michael’s expertise in membership communication and attitudinal surveys informed his commentary relating to the best timing for member surveys, types of feedback to target, filtering responses by demographic segments, and using membership feedback to precede long-range planning initiatives.
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