Research by Global Golf Advisors indicates more than 80% of top performing clubs believe they are working to a strategic plan. But are they?

“It is absolutely true 80% of clubs wish to have a strategic plan and truly intend to have a strategic plan, but if the road to hell is paved with good intentions, not all of them do,” says GGA Partner Henry DeLozier.

“The reality is that many managers are not clear what a bona fide strategic plan is. They believe that if they have a capital asset roster or have developed a master facilities plan they are well on their way to developing a full strategic plan, which is not accurate.”

So what is a strategic plan and what happens when clubs successfully implement strategy?

In this video, Henry DeLozier explains Global Golf Advisors’ five key elements of an effective strategic plan and why a focus on implementation and performance monitoring frequently leads to success and an increase in club membership.

For more insights on successful strategic planning, download the GGA whitepaper ‘Strategic Planning: A Road Map to Club Survival and Success.’