Stockholm, Sweden Capital city Stockholm is built on 14 islands connected by 57 bridges, and is on the central coast of eastern Sweden.

“Planning is a process of choosing among those many options. If we do not choose to plan, then we choose to have others plan for us.”

The GGA team of experienced business planning experts provides clients with clear, concise and effective business plans with which to market, govern, manage and operate successful clubs and businesses.


Where a strategic plan describes the vision and over-arching ambitions for your facility or business, it is the business plan that details the specific tactics you will employ to achieve that strategy. Where the strategic plan is owned by the board, the business plan drives down the responsibility for the delivery of the strategy to the management team.

Our approach to supporting you in designing a tailored business plan is a collaborative one. The GGA team will work alongside your leadership to be certain that there are no surprises, that the very best insights and skills are utilised, and that those responsible for implementation have ownership for the plan.

An effective plan is likely to include a comprehensive market analysis, financial plan, organization and operations plan, capital plan, agronomic plan, membership plan, and sales and marketing plan. It will be goal-defined and measurable so as to monitor implementation and the outcomes of the tactics employed.


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  • Business Plans

  • Market Analysis

  • Sales and Marketing Plans

  • Operating Plans

  • Financial Plans

  • Organization of Management

  • Critical Risk Assessment

  • Long Range Capital Expense Plans

  • Clubhouse Planning and Consulting


Think Big Entering A New Decade

Thinking of big changes in 2020?  Writing for Golf Course Industry Magazine, GGA Partner Henry DeLozier shares four macro changes to consider as the new decade begins. Golf no longer exists in a vacuum, separate and distinct from market forces that shape other mainstream businesses. Gone are the days when golf club and facility managers […]

Does Your Club Have An Identity Crisis?

“Today, brands are stories. (…) carefully developed and aimed at preidentified market segments whose wants, needs and expectations align with the intended benefits of the product.” – Henry DeLozier But change can often bring about a mismatch between the story and the segments you want to attract. GGA’s Bennett DeLozier outlines how to determine whether […]

Turning Insights Into Action

GGA Insights exists to support you as a club leader, offering you solutions, tools, and tactics today that can help you improve your work life tomorrow.  But putting change into practice can be a challenging endeavor. GGA Director, George Pinches, offers a road map for translating genuine insights and data into meaningful boardroom action. Most […]

Winning Financial Practices

While directors carry ultimate responsibility for the financial resources of a club, it’s the relationship between the board of directors and club manager that can often determine just how well managed the finances actually are. Bobby Crifasi, General Manager of New Orleans Country Club, reveals the formula which keeps his club on a sound, sustainable […]

Folding Multiple Plans Into One

There’s an old saying about plans – more specifically about the lack of a plan: “Without a plan, any path will get you there.” We wholeheartedly agree with that adage, but acknowledge a flip side that raises a question that many diligent planners confront: How to effectively integrate multiple plans into one comprehensive and cohesive plan that […]

Walking in the Customer’s Shoes

This article is written and produced by Sue Shapcott, PhD. Sue is the founder of Change Golf Instruction, a golf coaching business that partners with public golf courses, and Sports Query, a consulting business that assists sports organizations incorporate social science into their policies and practices. Sue is based in Madison, WI. Club staff, including […]



  • CMAA Florida Chapter
    West Palm Beach, FL
  • Rio Verde Community Association
    Rio Verde, AZ
  • Maple Leaf Millworks
    Sault Ste. Marie, ON
  • Club Managers Association of America (CMAA)
    Alexandria, VA
  • John Deere Golf
    Cary, NC
  • Club Corp USA
    Dallas, TX
  • Arnold Palmer Golf Management/Century Partners
    Addison, TX
  • American Golf Properties
    Santa Monica, CA
  • City of Saint John
    New Brunswick
  • City of Los Angeles
    Los Angeles, CA
  • St. Lawrence Parks Commission for the Upper Canada Golf Course
    Morrisburg, ON
  • Fundy Golf Course
    Fundy National Park, NB
  • Ministry of Tourism, Golf PEI,
    Prince Edward Island
  • City of Vancouver for the City-owned golf course portfolio
    Vancouver, BC
  • City of Waterloo for the Grey Silo Golf Course
    Waterloo, ON
  • City of Sacramento for the City golf portfolio
    Sacramento, CA
  • City of Inver Grove Heights for the Inver Wood Golf Course
    Inver Grove Heights, MN
  • City of Calgary for the Golf Course Portfolio
    Calgary, AB
  • Canadian Independent School District
    Canadian, TX
  • Incline Village Improvement District
    Incline Village, NV
  • Destination Hotels & Resorts, Inc.
    Englewood, CO
  • CNL Income Properties
    Montreal, QC
  • Bank of Montreal
    Toronto, ON
  • Arcapita Inc.
    Atlanta, GA
  • 21 Golf Partners, Inc. aka Texas 21 Properties
    Dallas, TX
  • Lebovic Enterprises
    Whitchurch-Stouffville, ON
  • Pulte Homes, Inc.
    Bloomfield Hills, MI
  • DMB Associates, Inc.
    Scottsdale, AZ
  • Castle & Cooke Communities
    Los Angeles, CA
  • Rainbow Ridge Golf Course
    Manitowaning, ON
  • Glen Arbour Golf Course
    Hammonds Plains, NS
  • Spirit Hollow Golf Course
    Burlington, IA
  • Wilderness Ridge Golf Club
    Lincoln, NE
  • Owl’s Nest Resort
    Campton, NH
  • Loyalist Country Club
    Bath, ON
  • Idylwylde Golf & Country Club
    Sudbury, ON
  • Fain Family Limited Partnership
    Austin, TX
  • Eagle Trace Golfers Club
    Clearwater, MN
  • Copper Creek Golf Club,
    Kleinburg, ON
  • Bay of Quinte Country Club
    Belleville, ON
  • Royal Glenora Club
    Edmonton, AB
  • Cherokee Town & Country Club
    Atlanta, GA
  • Brampton Golf Club
    Brampton, ON
  • Mississaugua Golf & Country Club
    Mississauga, ON
  • Hamilton Golf & Country Club
    Ancaster, ON
  • Norwood Hills Country Club
    St. Louis, MO
  • Plantation Golf & Country Club
    Venice, FL
  • Four Streams
    Maryland, Maryland
  • Belle Meade Country Club
    Nashville, TN
  • The Governors Club
    Brentwood, TN
  • Elm Ridge Country Club
    Lle Bizard, QC
  • Hillsdale Golf & Country Club
    Mirabel, QC
  • The Oaks Club
    Osprey, FL
  • St. Catharines Golf and Country Club
    St. Catharines, ON
  • Topeka Country Club
    Topeka, KS
  • Hacienda Golf Club
    La Habra Heights, CA
  • Carrying Place Golf and Country Club
    Toronto, ON
  • Islington Golf Club
    Etobicoke, ON
  • Carleton Golf & Yacht Club
    Ottawa, ON
  • IronWood Country Club
    Palm Desert, CA
  • Scarboro Golf & Country Club
    Toronto, ON
  • Estero Country Club
    Fort Myers, FL
  • Windermere Golf & Country Club
    Edmonton, AB
  • Wentworth Club
    Surrey, UK
  • Westmount Golf & Country Club
    ON, Canada
  • Vasari Country Club
    Bonita Springs, FL
  • Summerlea Golf & Country Club
    Montreal, QC
  • The Ridge at Manitou Inc.
    McKellar, ON
  • Medinah Country Club
    Chicago, IL
  • The Founders Club
    Sarasota, FL
  • Cohasset Golf Club
    Massatusetts, USA
  • Cedar Brae Golf and Country Club
    ON, Canada
  • Bigwin Island Golf Club
    Baysville, ON
  • Beacon Hall Golf Club
    Toronto, ON
  • Beach Grove Golf & Country Club
    Windsor, ON
  • Bally Haly Golf & Curling Club
    St. John's, NL



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