Shanghai, China – Golf in China is facing considerable pressure from government policy and flawed business models. GGA’s IBP published its China Report in 2015 to understand issues and identify solutions.

GGA specializes in developing the most appropriate membership, lifestyle and amenity solutions that will position a club or project for long-term success in the context of its financial circumstances and competitive landscape.


At GGA, we invest a considerable amount of our time and resources in tracking and understanding global trends and best practices specific to club membership. Through our research platforms, we gain valuable insight on emerging opportunities and threats, and we use this information for the greater good of our clubs clients.

These platforms include board retreats, member surveys, GGA’s Institute for Best Practice, pulse surveys, market studies and comprehensive analysis of third party regional and segmentation studies.

This vast bank of contemporary knowledge empowers our club clients to learn of the most effective and creative ways clubs across the globe are successfully reinvesting, marketing and positioning themselves for the future.


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  • Board Retreats and Coaching

  • Member Focus and Group Facilitation

  • Club Governance Reviews

  • Strategic Membership Planning

  • Membership Research

  • Member Surveys

  • Membership Program Review and Analysis

  • Membership Studies and Document Planning

  • Membership Sales and Marketing Plans


Does Your Club Have An Identity Crisis?

“Today, brands are stories. (…) carefully developed and aimed at preidentified market segments whose wants, needs and expectations align with the intended benefits of the product.” – Henry DeLozier But change can often bring about a mismatch between the story and the segments you want to attract. GGA’s Bennett DeLozier outlines how to determine whether […]

What Does Golf’s Green Future Mean for You?

As environmental consciousness continues to rise across the world, GGA Partner and Chairman of the Board of Directors for Audubon International, Henry DeLozier, identifies the three starting points for clubs looking to make the shift towards a greener future. Americans are more concerned about climate change than ever before. According to a recent Pew Research […]

Walking in the Customer’s Shoes

This article is written and produced by Sue Shapcott, PhD. Sue is the founder of Change Golf Instruction, a golf coaching business that partners with public golf courses, and Sports Query, a consulting business that assists sports organizations incorporate social science into their policies and practices. Sue is based in Madison, WI. Club staff, including […]

The Power of Women

Women are widely regarded as connectors, more likely to invite family members and friends to join them in activities and pursuits than their male counterparts. With that in mind, GGA’s Linda Dillenbeck explores ways in which clubs can increase their appeal to women and unlock new customers in the process. You have probably read articles […]

The Family Opinion

Member surveys are not as clear cut as simply gauging satisfaction or opinion of members. GGA’s Andrew Milne explains how, by reaching out to include spouses or family in club surveys, you can gain invaluable insights on how your club is viewed in the context of modern family life. Renewing a club membership used to […]

A Better Way to Communicate

Churning out communications to your members with little thought for who you are speaking to and what medium you are using is not a recipe for success. As GGA’s Henry DeLozier explains, putting a little more thought and attention to detail into your communications is an impactful, and cost effective, way to make your members […]



  • Royal Automobile Club
    London, UK
  • European Golf International BVI
    Amsterdam, Netherlands
  • FelCor Lodging Trust
    Irving, TX
  • Domaine de Terre Blanche
    Var, France
  • Domaine du Chateau de Lavagnac
    Languedoc, France
  • Brampton Golf Club
    Brampton, ON
  • Hamilton Golf & Country Club
    Ancaster, ON
  • Plantation Golf & Country Club
    Venice, FL
  • Bel-Air Country Club
    Los Angeles, CA
  • Belle Meade Country Club
    Nashville, TN
  • The Governors Club
    Brentwood, TN
  • Oakdale Golf & Country Club
    Oakdale, CA
  • Fiddlesticks Country Club
    Fort Myers, FL
  • Hillsdale Golf & Country Club
    Mirabel, QC
  • Thornhill Country Club
    Vaughan, ON
  • Las Vegas Country Club
    Las Vegas, NV
  • The Oaks Club
    Osprey, FL
  • Country Club of Buffalo
    Buffalo, NY
  • Point Grey Golf & Country Club
    Vancouver, BC
  • St. Catharines Golf and Country Club
    St. Catharines, ON
  • Hacienda Golf Club
    La Habra Heights, CA
  • Islington Golf Club
    Etobicoke, ON
  • Carleton Golf & Yacht Club
    Ottawa, ON
  • Credit Valley Golf and Country Club
    Mississauga, ON
  • IronWood Country Club
    Palm Desert, CA
  • Scarboro Golf & Country Club
    Toronto, ON
  • Paradise Valley Country Club
    Paradise Valley, AZ
  • Estero Country Club
    Fort Myers, FL
  • Windermere Golf & Country Club
    Edmonton, AB
  • Wentworth Club
    Surrey, UK
  • Westmount Golf & Country Club
    ON, Canada
  • West Bay Club
    Estero, FL
  • Vidauban Golf Club
    Vidauban, France
  • St. George’s Golf & Country Club
    Toronto, ON
  • St. Charles Country Club
    Winnipeg, MB
  • Skibo Castle
    Dornoch, Scotland
  • Shaughnessy Golf and Country Club
    Vancouver, BC
  • Royal Mayfair Golf Club
    Edmonton, AB
  • Phoenix Country Club
    Phoenix, AZ
  • Medinah Country Club
    Chicago, IL
  • Hamilton Golf & Country Club
    Hamilton, ON
  • The Cliffs Communities
    Texas, USA
  • Brightwood Golf Club & Country Club
    Halifax, NS
  • The Bridges at Rancho Santa Fe
    Rancho Santa Fe, CA
  • The Belvedere Golf & Country Club
    Sherwood Park, AB
  • Beacon Hall Golf Club
    Toronto, ON



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