Semi-Private, Public and Resort Properties

Don’t be afraid to give up the good to go for the great. – John D. Rockefeller

GGA has provided comprehensive research and insight to all sizes and types of semi-private, public golf course and resort clients worldwide. Our team believes that a dispassionate and independent perspective is a critical component to successful market positioning and developing a proper scale of operations. GGA provides concentrated marketing, financial and operational guidance for golf facilities and resorts that are located both inside and outside of large metropolitan areas, as well as destination locations.”

SPOTLIGHT

For a golf segment shaking off the effects of a recession, creating sustainable revenue growth is a top priority. To achieve such expansion, a golf business must have a thorough understanding of its competitive environment, an uncanny understanding of its audience, and an amenity and experience offering designed to exploit the opportunities presented by both. We shine a spotlight on three services which support revenue growth.

Can we help you? To discuss how GGA can assist your business achieve results, Contact Us

Club Membership

A successful commercial membership strategy relies on appropriate membership, lifestyle and amenity solutions delivered in the context of the financial circumstances and competitive landscape for each Club. GGA can assist in improving your facility’s membership performance in support of your over-arching business objectives. Our membership services include:

• Member Focus Group Facilitation and Research
• Membership Program Review and Analysis
• Membership Program and Pricing Strategy Design
• Membership Sales and Marketing Plans
• Membership Studies and Document Planning

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Market Research

The top performing facilities around the globe position themselves for the future based on a comprehensive understanding of the market in which they will operate. This understanding identifies opportunities, guides strategy, and most critical of all, positions them to appeal to and retain the audience most appropriate for a successful business. GGA Market research incorporates:

• Demographic Trends
• Psychographic Trends
• Competitor Analysis
• Membership Focus Groups and Surveys
• Utilisation Mapping and Source of Origin Analysis

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Benchmarking and Best Practice

Financial and operational benchmarking diagnostics are a valuable management tool for monitoring and understanding performance. They measure the impact that strategic and tactical choices have on your business. GGA’s vast diagnostic database, powerful software and expert analysis delivers highly accurate KPI’s tailored to your business. Critically we supplement this with the interpretation and guidance required to best utilize such data to deliver results.

GGA’s Institute for Best Practice which engages over 100 of the world’s top performing clubs, also facilitates outstanding understanding of the tactics engaged for delivering successful outcomes.

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SERVICES PROVIDED TO SEMI-PRIVATE, PUBLIC AND RESORT PROPERTIES

INSIGHTS

Make Grit a Habit

In the 2010 remake of True Grit, Arkansas farm girl Mattie Ross sets out on a quest to track down her father’s murderer. Knowing her journey will take her over tough terrain and across the paths of some ornery dudes, the feisty 14-year-old enlists the help of a boozy, trigger-happy lawman named Rooster Cogburn. “They […]

Agronomic Planning – Avoid Canine Brunch

Those who know our firm are aware of the value we place on plans that focus resources and actions against strategic goals and objectives. But too often our plans turn into something resembling a dog’s breakfast: a mess of opportunity, necessity and happenstance. To avoid agronomic plans that are similarly inconsistent and random, here are […]

Finding New Members

The need to grow membership keeps me up at night. Where should clubs focus their attention to find new members? A bleary-eyed Keith Richards awoke with music in his head. He switched on the recorder and laid down the riff that everyone now knows to be the lead-in for “(Ain’t Got No) Satisfaction.” And, then, […]

The Equalizer

At one point in Neil Simon’s Tony Award-winning Biloxi Blues, Sgt. Merwin Toomey tells his young recruit, Eugene Morris Jerome, “If there were no such thing as problems, we could all go home at lunch.” As managers, regardless of title or type of facility, we’re all problem solvers – or we better be. Not only […]

Will Women Save Golf?

Golf has a tendency to exist in a vacuum, one where blinders we sometimes wear with pride make us inattentive to happenings outside the confines of our green fairways. But looking away from one of the most important issues of the day could have calamitous consequences. 2018 may well go down in modern history as […]

GGA Education Events Isolate Themes & Challenges Facing Club Leaders

Golf club executives have come together on both sides of the Atlantic as GGA continues its program of insight-led educational Symposiums, that deliver insights, research and current trends influencing golf club business success. Against the backdrop of Loch Lomond Golf Club in Scotland and Scarboro Golf & Country Club in Canada, senior figures in the […]

READMOREINSIGHTS

CLIENTS

  • Oceanico Golf
    Algarve, Portugal
  • Fain Signature Group
    Prescott Valley, AZ
  • San Juan Oaks Golf Club
    Hollister, CA
  • Fox Harb’r Golf Resort & Spa
    Wallace, NS
  • Redwoods Golf Course
    Langley, BC
  • Rainbow Ridge Golf Course
    Manitowaning, ON
  • Canadian Golf & Country Club
    Ashton, ON
  • The Bridges at Tillsonburg Golf Course
    Tillsonburg, ON
  • Glen Arbour Golf Course
    Hammonds Plains, NS
  • Spirit Hollow Golf Course
    Burlington, IA
  • Cape Breton Resorts
    Cape Breton Island, NS
  • Colonial Heritage Golf Club
    Williamsburg, VA
  • Angus Glen / Goodwood Golf Clubs
    Markham, ON
  • Wilderness Ridge Golf Club
    Lincoln, NE
  • Westlake International Golf Club
    Hangzhou, China
  • The Ridge at Manitou,
    McKellar, ON
  • Radium Springs Golf Course
    Radium Hot Springs, BC
  • PGA West
    La Quinta, CA
  • Peninsula Lakes Golf Club
    Fenwick, ON
  • Pebble Beach Golf Links
    Pebble Beach, CA
  • Owl’s Nest Resort
    Campton, NH
  • Mill River Golf Club
    O'Leary, PEI
  • Loyalist Country Club
    Bath, ON
  • Kiahuna Golf Club
    Poipu, Island of Kauai, HI
  • Kaneff Golf including Lion Head Golf & Country Club
    Brampton, ON
  • Idylwylde Golf & Country Club
    Sudbury, ON
  • Innisbrook Resorts
    Tarpon Springs, FL
  • Humber Valley Resort
    Pasadena, NL
  • The Georgia Club
    Athens, GA
  • The Four Seasons Resort and Club
    Dallas, TX
  • The Falcon Golf Club
    Montreal, QC
  • Fabulous Foursome – Bell Bay GC, Highlands Links, Dundee Resort & GC, Le Portage, GC
    Cape Breton Island, NS
  • Fain Family Limited Partnership
    Austin, TX
  • Evian Resort
    Evian-Les-Bains, France
  • Eagle Trace Golfers Club
    Clearwater, MN
  • Durants Golf Course
    Durants, Barbados
  • Domaine de Terre Blanche
    Var, France
  • Domaine du Chateau de Lavagnac
    Languedoc, France
  • Copper Creek Golf Club,
    Kleinburg, ON
  • Copetown Woods Golf Club
    Copetown, ON
  • Club de Golf Le Victorien
    Mirabel, QC
  • The Club at Doral for Marriott Resorts
    Miami, FL
  • Chateau Grime Proposed New Golf Development
    Chateau Grime, France
  • Cantigny Golf Club
    Wheaton, IL
  • Bushmills Dunes Golf Resort & Spa Proposed New Development
    Bushmills, Northern Ireland
  • Bear Creek Golf Club
    Murrieta, CA
  • Bay of Quinte Country Club
    Belleville, ON
  • Bandon Dunes Golf Resort,
    Bandon Dunes, OR
  • Angus Glen Golf Club
    Markham, ON
  • Adare Manor Hotel & Golf Resort,
    Limerick, Ireland
  • Wentworth Club
    Surrey, UK

CONTACT

USA

2415 East Camelback Road,
Suite 700
Phoenix, Arizona 85016

1-888-432-9494

CANADA

37 Sandiford Drive,
Suite 408
Stouffville, Ontario L4A 3Z2

905-475-4017

CANADA

100 University Avenue
Floor 5
Toronto, Ontario M5J 2Y1

905-475-4017

EUROPE, MIDDLE EAST, AFRICA

5 Harcourt Road
Dublin 2
Ireland

+353-1-44-33-603