INSIGHTS

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Announcements
GGA Expands Senior Leadership Ranks
January 6, 2020

Michael Gregory and Craig Johnston named partners of the firm TORONTO, Ontario – GGA, the leading authority on successful ownership and management practices for golf, private club, resort, and residential real estate businesses, has named Michael …

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Think Big Entering A New Decade

Thinking of big changes in 2020?  Writing for Golf Course Industry Magazine, GGA Partner Henry DeLozier shares four macro changes to consider as the new decade begins. Golf no longer exists in a vacuum, separate and distinct from market forces that shape other mainstream businesses. Gone are the days when golf club and facility managers […]

Executive Search: General Manager at The Royal Vancouver Yacht Club

GENERAL MANAGER   The Royal Vancouver Yacht Club: The Royal Vancouver Yacht Club was formed in 1903, seventeen years after Vancouver was incorporated. Since the early days, the Club has developed into a year-round, full-service operation with seven offshore stations and three food & beverage outlets between the two home ports. A membership of 5,000+ […]

Does Your Club Have An Identity Crisis?

“Today, brands are stories. (…) carefully developed and aimed at preidentified market segments whose wants, needs and expectations align with the intended benefits of the product.” – Henry DeLozier But change can often bring about a mismatch between the story and the segments you want to attract. GGA’s Bennett DeLozier outlines how to determine whether […]

Turning Insights Into Action

GGA Insights exists to support you as a club leader, offering you solutions, tools, and tactics today that can help you improve your work life tomorrow.  But putting change into practice can be a challenging endeavor. GGA Director, George Pinches, offers a road map for translating genuine insights and data into meaningful boardroom action. Most […]

The Indistractable Manager

Phone calls, emails, knocks on the door… all contribute to those days when you feel busy, but achieve nothing. GGA’s Patrick DeLozier outlines some tactics aimed at eliminating those fruitlessly busy days from your calendar. There’s nothing more frustrating than a hollow sense of fulfillment at the end of a tiring day. Fulfilling in that […]

GGA Expands Senior Leadership Ranks

Michael Gregory and Craig Johnston named partners of the firm TORONTO, Ontario – GGA, the leading authority on successful ownership and management practices for golf, private club, resort, and residential real estate businesses, has named Michael Gregory and Craig Johnston partners of the firm. Gregory joined GGA in 2007 following a successful college career during which […]

What Does Golf’s Green Future Mean for You?

As environmental consciousness continues to rise across the world, GGA Partner and Chairman of the Board of Directors for Audubon International, Henry DeLozier, identifies the three starting points for clubs looking to make the shift towards a greener future. Americans are more concerned about climate change than ever before. According to a recent Pew Research […]

Winning Financial Practices

While directors carry ultimate responsibility for the financial resources of a club, it’s the relationship between the board of directors and club manager that can often determine just how well managed the finances actually are. Bobby Crifasi, General Manager of New Orleans Country Club, reveals the formula which keeps his club on a sound, sustainable […]

Folding Multiple Plans Into One

There’s an old saying about plans – more specifically about the lack of a plan: “Without a plan, any path will get you there.” We wholeheartedly agree with that adage, but acknowledge a flip side that raises a question that many diligent planners confront: How to effectively integrate multiple plans into one comprehensive and cohesive plan that […]

Executive Search: General Manager at The Willows Golf & Country Club

GENERAL MANAGER THE WILLOWS GOLF & COUNTRY CLUB The Willows Golf & Country Club is looking for a General Manager to join us for an un-fore-gettable experience. The Willows Golf & Country Club, a semi-private residential 27-hole golf course, is looking to hire for the position of General Manager. Reporting to Dream, the ownership group, the […]

Murray Blair, Club and Branding Executive, Joins Global Golf Advisors as Director

Blair to expand the firm’s club and resort strategy, operations, transformation, and monitoring services TORONTO, Ontario – Global Golf Advisors (GGA) – the leading authority on successful ownership and management practices for golf, private club, resort, and residential real estate businesses – has announced that respected club, resort, and branding executive, Murray Blair, has joined […]

Walking in the Customer’s Shoes

This article is written and produced by Sue Shapcott, PhD. Sue is the founder of Change Golf Instruction, a golf coaching business that partners with public golf courses, and Sports Query, a consulting business that assists sports organizations incorporate social science into their policies and practices. Sue is based in Madison, WI. Club staff, including […]

The Power of Women

Women are widely regarded as connectors, more likely to invite family members and friends to join them in activities and pursuits than their male counterparts. With that in mind, GGA’s Linda Dillenbeck explores ways in which clubs can increase their appeal to women and unlock new customers in the process. You have probably read articles […]

The Family Opinion

Member surveys are not as clear cut as simply gauging satisfaction or opinion of members. GGA’s Andrew Milne explains how, by reaching out to include spouses or family in club surveys, you can gain invaluable insights on how your club is viewed in the context of modern family life. Renewing a club membership used to […]

Executive Search: General Manager at Dothan Country Club

GENERAL MANAGER DOTHAN COUNTRY CLUB The Club: Founded in 1923 Dothan Country Club is a member-owned club in Dothan, Alabama. Dothan, located in Southeast Alabama, has approximately 60,000 residents and there are over a quarter of a million people living within a 50-mile radius. One of the region’s most progressive cities, the Dothan community offers […]

Executive Search: General Manager at Granite Golf Club

GENERAL MANAGER GRANITE GOLF CLUB Granite Golf Club: Granite Golf Club is an exclusive 18-hole championship private golf course complete with practice academy, located in the Stouffville area, just thirty minutes from Toronto.  Built in 2000, the golf course and clubhouse offer the finest facilities and uncompromising service to our discerning membership.  We offer the […]

Don’t Let Them Ignore You

GGA Partner Henry DeLozier highlights 5 key attributes to help golf course leaders achieve recognition for their talents and efforts. We all want to be recognized for our talents and efforts. In fact, in a world where we take more than 93 million selfies a day, being ignored is certainly one of life’s biggest disappointments. […]

GGA Careers: Associate

Associate Global Golf Advisors (“GGA”) is expanding and we are looking for a highly motivated associate to join our firm and grow with our team. Responsibilities: Working alongside fellow Associates, and reporting to GGA’s Managers and Senior Leadership team, you will perform specialized research and advisory tasks as described below: Collecting and analyzing financial and […]

Plotting for Budgetary Triumphs

GGA Partner Henry DeLozier offers 5 tips to help golf course superintendents obtain the resources they need to meet expectations. The budget cycle is complete at most golf facilities for the 2020 calendar year. If your budget was approved and you received the allocation you hoped for, congratulations. But if you feel a lack of […]

A Better Way to Communicate

Churning out communications to your members with little thought for who you are speaking to and what medium you are using is not a recipe for success. As GGA’s Henry DeLozier explains, putting a little more thought and attention to detail into your communications is an impactful, and cost effective, way to make your members […]

Stop Thinking ‘Retention’, Start Thinking ‘Relationship’

Retention is something of a time-selective phrase in club management. Its definition has, arguably, become too closely rooted in taking action (usually) at the time of membership renewals to ensure as many existing members continue their membership as possible. While that is a plausible (and at times necessary) position to take, the side effect is […]

Creating A Better Environment for Workers … and Potential Hires

This is the second of two Golf Course Industry Game Plan columns focusing on becoming an employer of choice.  For more, check out the previous article “Become an Employer of Choice”. “… And what do you do, Mike?” the guy grilling the burgers at the neighborhood barbecue asked casually. “I’m the golf course superintendent at […]

Bringing Innovation and Creativity to Events (Case Study)

However big or small the event, there’s always reason to inject creativity and innovation to make it memorable for all involved. This is an approach Medinah Country Club has pioneered for over 95 years. So, what are they doing, and what can you learn? We turned to General Manager and Chief Operating Officer, Robert Sereci, […]

How to Develop an Enviable (and Profitable) Events Calendar

A thriving events calendar, if delivered well, can propel member satisfaction and loyalty to new levels. But first you need to understand what works, and how to measure event success. We enlisted the help of GGA’s Patrick DeLozier, who has over 14 years’ experience delivering events at some of the top clubs in the country, […]

Boosting Your Club’s Brand Through Events

Sustaining a lively events calendar can be challenging – on a practical level, operational level and commercial level. However, even though they may not always pay their way, they are fundamentally important to conveying what your club is, and what it represents. GGA’s Linda Dillenbeck explains why. Beyond access to an enjoyable round of golf, […]

GGA to Offer Sophisticated Electronic Voting Services to Private Clubs

Exclusive partnership with Simply Voting provides private clubs access to a secure online voting platform for club elections. Global Golf Advisors (GGA) and Simply Voting have formed an exclusive partnership to provide a secure voting platform designed to allow private club members a simple and easily accessible manner in which to cast ballots during club […]

Is Your Club Relevant?

If your club is relevant, it is closely connected to members’ lifestyles and appropriate to their wants and needs. But how do you determine if your club really is relevant? GGA’s Ben Hopkinson offers three points of guidance to help you self-evaluate and a handful of tactics to deploy in response. Longevity requires relevance. Survival […]

Inspiring Member Introductions

New members can be difficult to come by, especially during times of economic turbulence. But your existing core membership can hold the key to unlocking a wave of new members. GGA’s Michael Gregory explains how. Why are your current members a valuable avenue for new members? Members who have developed an emotional connection with your […]

Become an Employer of Choice

The order of the day went straight to the point: “England expects that every man will do his duty.” In the 1805 Battle of Trafalgar, one of England’s more decisive naval battles, Admiral Lord Nelson called upon the sailors of his island nation to ward off an attack by the combined French and Spanish navies. […]

Community… and How To Build It

A member’s relationship with your club will feel infinitely more connected, more substantial and more emotional if they are part of a community. But how do you create a community at your club? Can you create a community? GGA’s Henry DeLozier has the answers. It is a genuine sense of community – and the opportunity […]

Make Time for Strategic Thinking

Do executives at your club know what a strategic plan really is? Club executives often confuse a strategic plan with a master plan, a capital expense budget or standard operating procedures when in fact it is none of those things. “A strategic plan is an all-encompassing game plan. It is a plan of action designed […]

Grasshoppers, Water, and the Golf Business

Beginning in June 1874, a swarm of grasshoppers dense enough to block the sun’s rays – so copious that you could scoop them up with shovels – descended on the drought-ravaged Great Plains. They mowed down crops and brought economic devastation to entire communities. In a scene eerily familiar, the chewing herbivorous insects, a close […]

3 Attributes of an Outstanding Club Manager

What does it take to be an outstanding club manager? And for clubs seeking to fill this role, what attributes should they be looking for? GGA’s new Executive Search Director, Patrick DeLozier, explains what it takes to be among the best private club managers. It takes a particular type of individual to be a club […]

Looking Outside the Boardroom

Board members are an important source of experience and knowledge. But when making strategic decisions on the future direction of the club, that expertise can easily be hampered by a lack of access to valuable data and actionable information. GGA’s Bennett DeLozier explains how to connect your board with the critical insights they need from […]

The Dreaded C-Word

Let’s face it: soliciting independent, expert advice can sometimes be felt as an admission of inadequacy. However, the power of a third-party evaluation is something that can benefit almost any business – when selected carefully. GGA’s EMEA Partner Rob Hill looks at the challenges and the benefits of employing an external consultant, how to select […]

Patrick DeLozier, former COO at The Alotian Club, Joins Global Golf Advisors as Director

DeLozier to lead the firm’s Executive Search services in the United States TORONTO, Ontario – Global Golf Advisors (GGA), the leading authority on successful ownership and management practices for golf and private club businesses, has announced that renowned private club manager Patrick DeLozier has joined the firm’s United States Executive Search team as a Director. […]

Substance Over Style

In the old west, big talkers who didn’t deliver on what they promised were described as “All hat and no cattle.” Simply put: more image than substance. None of us wants to be thought of in those terms. We all want to deliver the goods as promised. Doing so, while often challenging, is more achievable […]

How to Embrace Emerging Club Technology

In a market brimming with new technology solutions that could revolutionize the way you run a club, GGA Partner, Derek Johnston, reveals how your club can embrace these opportunities, while mitigating any business risks they could create. Technology continues to change the world; new devices, platforms, and applications continue to enter the market at pace. […]

Executive Search: Chief Operating Officer at Scarboro Golf & Country Club

CHIEF OPERATING OFFICER SCARBORO GOLF & COUNTRY CLUB The Club: Scarboro Golf & Country Club has a truly unique and prestigious history which dates back to 1912. The Club is a private member club in eastern Toronto, Canada and has an 18-hole golf course that is consistently ranked among the top 100 courses in Canada […]

Executive Search: Controller at Scarboro Golf & Country Club

CONTROLLER SCARBORO GOLF & COUNTRY CLUB The Club: Scarboro Golf & Country Club has a truly unique and prestigious history which dates back to 1912. The Club is a private member club in eastern Toronto, Canada and has an 18-hole golf course that is consistently ranked among the top 100 courses in Canada with a […]

Using Technology to Your Operational Advantage

In what ways are clubs realizing operational gains through new technology solutions? GGA’s Martin Tzankov outlines the solutions helping clubs to reduce costs and enhance the playing experience. Golf and innovation do not always go hand in hand. Attempts to bolt new age technology into a traditional game and well-established club structures have often produced […]

What Works on Social?

The most popular channel may change over time, but the social media momentum continues to grow. For some clubs it can be difficult to know what to post, when and how often. We asked GGA’s Linda Dillenbeck to spell out all things social. There is not a day that passes that doesn’t have a news […]

Celebrating Client Success in Transaction Advisory

Handling complex club transactions can be challenging and, in many ways, celebrating the success of your clients can feel equally challenging and at times unnatural. For all the right reasons, seldom do such celebrations recognize and truly appreciate each of the obstacles and challenges clients encounter along their path to success. Indeed, during last year’s […]

Covering Isn’t Just For Music

The inimitable Elvis Presley’s version of Hound Dog sold 10 million copies and holds the 19th spot on Rolling Stone’s list of 500 Best Songs of All Time. But the King of Rock ‘N’ Roll can’t claim Hound Dog entirely as his own. Elvis was covering a version recorded three years earlier by Willie Mae […]

2019 Millennial Golf Industry Survey Findings – Part 8

In ongoing research collaboration with Millennial golfer organization Nextgengolf, GGA recently updated its study of the habits, attitudes, and preferences of Millennial golfers.  The 2019 study brings forward survey findings from over 1,400 Millennial golfers and builds upon research conducted in 2017 and 2018. This is the eighth and final installment of a multi-part series of […]

Avoiding a Category Overload

When was the last time you conducted a thorough review into your membership categories? GGA’s Bennett DeLozier explains how a streamlining process can help to slim down the number of categories and keep them relevant in today’s marketplace. “Confusion and clutter are failures of design, not attributes of information” – Edward Tufte Across North America […]

The Club for Millennials

On the back of GGA’s largest piece of millennial research to date, Michael Gregory answers your questions, revealing how the findings paint a clear picture of who clubs need to target in order to build the next generation of members and customers. For 3 years GGA and Nextgengolf have analyzed the behavior and attitudes of […]

Being Flexible for the Future

“Forecasting is very difficult, especially with regard to the future.” Yogi Berra? Preparing for the Future Even if the late Yogi Berra didn’t utter this statement, it’s an easy attribution. Like so many of Yogi’s statements, it tucks a truth inside a pithy, if nonsensical saying. We can speculate on the future, guess at trends, […]

2019 Millennial Golf Industry Survey Findings – Part 7

In ongoing research collaboration with Millennial golfer organization Nextgengolf, GGA recently updated its study of the habits, attitudes, and preferences of Millennial golfers.  The 2019 study brings forward survey findings from over 1,400 Millennial golfers and builds upon research conducted in 2017 and 2018. This is the seventh installment of a multi-part series of infographics to […]

2019 Millennial Golf Industry Survey Findings – Part 6

In ongoing research collaboration with Millennial golfer organization Nextgengolf, GGA recently updated its study of the habits, attitudes, and preferences of Millennial golfers.  The 2019 study brings forward survey findings from over 1,400 Millennial golfers and builds upon research conducted in 2017 and 2018. This is the sixth installment of a multi-part series of infographics to […]

Executive Search: GM/COO at Shaughnessy Golf and Country Club

General Manager/Chief Operating Officer SHAUGHNESSY GOLF AND COUNTRY CLUB   Shaughnessy Golf and Country Club: The Club: Founded in 1911 when Vancouver was just 25 years old, Shaughnessy Golf and Country Club traces its history back to the earliest days of golf on the West Coast. First located on Canadian Pacific Railway lands, the Club […]

2019 Millennial Golf Industry Survey Findings – Part 5

In ongoing research collaboration with Millennial golfer organization Nextgengolf, GGA recently updated its study of the habits, attitudes, and preferences of Millennial golfers.  The 2019 study brings forward survey findings from over 1,400 Millennial golfers and builds upon research conducted in 2017 and 2018. This is the fifth installment of a multi-part series of infographics to […]

Inspired by the Masters

There are superintendents who say they dread the first full week of April each year because they know their members are glued to their televisions watching the Masters and wondering why their course isn’t also perfect. If they needed someone to blame for the condition known as Masters envy, they could look no further than […]

Managing Your Club Identity

A private club’s brand is not the same as a chain of hotels or other hospitality business. It’s more personal, more emotional. And when it comes to the set of services, programs and events it offers, they should reflect this emotionally charged identity. GGA Partner, Henry DeLozier, explains how to manage a private club brand […]

Hiring Staff with Staying Power

Sourcing high quality staff who are in it for the long run is a challenge for all clubs, not least those situated in rural areas. GGA’s George Pinches demonstrates how putting in the hard yards at the point of search can produce the people you are looking for. 1. Talk to us about the current […]

Embedding a Culture of Progression and Longevity Among Board Members

Each new set of Board members are faced with the same conundrum: the desire to achieve things and make a difference, but only a limited term with which to do it. The answer to this issue, is to instill a sense of mission and to focus the attention of Board members on longer term issues. […]

2019 Millennial Golf Industry Survey Findings – Part 4

In ongoing research collaboration with Millennial golfer organization Nextgengolf, GGA recently updated its study of the habits, attitudes, and preferences of Millennial golfers.  The 2019 study brings forward survey findings from over 1,400 Millennial golfers and builds upon research conducted in 2017 and 2018. This is the fourth installment of a multi-part series of infographics to […]

2019 Millennial Golf Industry Survey Findings – Part 3

In ongoing research collaboration with Millennial golfer organization Nextgengolf, GGA recently updated its study of the habits, attitudes, and preferences of Millennial golfers.  The 2019 study brings forward survey findings from over 1,400 Millennial golfers and builds upon research conducted in 2017 and 2018. This is the second installment of a multi-part series of infographics to […]

Gauging the Impact of Private Club Trends: 2019 Update

In its recent research collaboration with Michael Leemhuis, a change leader and manager extraordinaire, GGA executed its 2019 attitudinal survey of club managers and thought-leaders.  Since its inception, the study has been repeated every three years to monitor, measure, and update the evolution of trends which are having the most significant impact on private clubs. […]

Staying Sharp

In his business leadership bestseller, “The 7 Habits of Highly Effective People,” Stephen Covey talks about the need to balance productivity and effectiveness in order to maximize potential.  The most successful leaders maintain their personal equilibrium, Covey says, by staying sharp through an ongoing process of personal change and improvement.  He likens the lifelong journey […]

2019 Millennial Golf Industry Survey Findings – Part 2

In ongoing research collaboration with Millennial golfer organization Nextgengolf, GGA recently updated its study of the habits, attitudes, and preferences of Millennial golfers.  The 2019 study brings forward survey findings from over 1,400 Millennial golfers and builds upon research conducted in 2017 and 2018. This is the second installment of a multi-part series of infographics to […]

Season Proofing Your Club

For clubs facing seasonal challenges, maintaining member engagement year-round can be challenging. GGA’s Stephen Johnston provides insights on how to keep members connected to your club – whatever the weather. Risk. This is the first word that comes to mind for clubs poorly positioned to appeal to existing or prospective members during the off-season. Increasingly, […]

Making the Connection

Do you know what makes your club special and different? GGA’s Linda Dillenbeck explains the power of understanding what makes your club unique, and how to communicate that with messages that resonate with your target consumer. If you want to make your marketing efforts more effective, your first step is to take a step back […]

First Impressions Matter

First impressions matter. But how do we create positive experiences for all when different customers have different values? Backed by recent research findings, GGA’s Ben Hopkinson looks at why clubs need to think carefully about their product perception in relation to a key target segment, and provides some guidance. First impressions of a Club can […]

Change Shows No Sign of Slowing

If your time to you is worth saving Then you better start swimmin’ or you’ll sink like a stone For the times they are a-changin’ – The Times They Are A Changin’, Bob Dylan The songwriter, poet and social observer Bob Dylan warned us about change.  Back in 1964, he said it was a-coming.  Forty-five […]

Clubs Should Be Selling Memories

Today’s fast paced tech savvy society is often called The Experience Economy, which references the ever-rising expectations of customers coupled with the desire for memorable experiences rather than physical possessions (See “Managing Expectations” PCA September, 2018). The Experience Economy is forcing clubs to prioritize creating unparalleled experiences for their members over simply providing great service, […]

2019 Millennial Golf Industry Survey Findings – Part 1

In ongoing research collaboration with Millennial golfer organization Nextgengolf, GGA recently updated its study of the habits, attitudes, and preferences of Millennial golfers.  The 2019 study brings forward survey findings from over 1,400 Millennial golfers and builds upon research conducted in 2017 and 2018. Illustrated below is the first installment of a multi-part series of infographics […]

Protecting Against Project Mythology

Anyone taking on projects great or small during 2019 might consider a lesson from Phidias, the Greek sculptor, painter and architect.  Phidias is best known for his statue of Zeus, the king of the ancient gods.  However, it was his creation of the statues on the frieze of the Parthenon, the temple of the gods […]

Who’s Your Innovator?

If you’re to succeed in driving change at your club, you need a champion of innovation – the person who makes things happen. But what if that person doesn’t exist? GGA’s Bennett DeLozier advises on what an innovator looks like, and how to move forward if you don’t have one. The Importance of Innovation as […]

Why You Need More than One Member Survey

Member satisfaction surveys are a rich source of data and intelligence for measuring year-on-year club performance, but fall short of accounting for the changing face of members’ needs and expectations. GGA’s Michael Gregory explains the need for a different type of survey, and the questions you be should be posing to your members. Why is […]

Why Business Planning is the No. 1 Trend Facing Private Clubs

Business Planning is the number one trend in the private club sphere for 2019, with club managers citing it as having the highest impact on club operations in today’s market. GGA Partner, Rob Hill, looks at why this was… Private club managers are working to meet demands for a better plan. This was the clear […]

Partnership Promises Leading Edge Analytics For Clubs

MetricsFirst and GGA partner to provide leading edge data analytics to the club industry. TORONTO, Ontario – MetricsFirst and Global Golf Advisors (“GGA”) are pleased to announce the formation of a strategic partnership to provide leading edge data analytics to the club industry. The MetricsFirst technology platform, combined with GGA’s deep analytical expertise will provide […]

What’s Important to Know About Recruiting Millennials to Join the Club?

Occam’s Razor is the work of a Franciscan friar and theologian, William of Ockham, who reasoned that itis better to keep things simple when attempting to understand complicated ideas.  This is good advice for club directors and managers when trying to plan ahead. The confusion begins in answering, “What do they want?” As club leaders’ […]

Board Self-Assessment: 5 Steps to Evaluate Your Performance

Effective boards set goals and work to achieve them.  The best, top-performing boards execute an annual self-assessment of their performance.  This is the time of year to evaluate how your board performed in 2018.  To conduct a proper self-assessment each board should take the following five steps. The self-assessment is a simple performance evaluation survey […]

Will Millennials Save Golf?

A few years ago, Time magazine published an exhaustive look at millennials titled “The Me, Me, Me Generation.”  The story took some shots at a generation characterized as “lazy, entitled narcissists who still live with their parents,” but concluded that the world’s 80 million 18- to 34-year-olds will “save us all.” Global Golf Advisors has […]

Time to Deliver an Unforgettable Experience

Today, many club members are less inclined to splurge on a new set of clubs and more likely to allocate their time and money to sharing an experience with their friends and family. Not only are experiences ‘trending’, the experience economy is booming. The economics are simple: people are spending more on doing stuff and […]

What Makes Members Happy

“Establish an atmosphere which fosters a sense of community and belonging – that is fundamental to member satisfaction.” – GGA Senior Associate Martin Tzankov In a recent interview, GGA Senior Associate Martin Tzankov revealed the results of member survey findings from a sample of private clubs that are subscribed to GGA’s Strategic Intelligence platform, all based […]

Selling Experiences

Does your club tap into the value of members’ experiences?  Engaging with the experience economy is the fastest-growing method of marketing services, and it will shape the futures of many clubs. American Express now promotes hard-to-get tickets for special shows and performances. Red Bull promotes a super-terrestrial “Stratos Jump” to call attention to a life […]

Becoming a Destination

For 80%* of members and visitors, the golf course is the aspect of a club they hold most dear. It is pivotal to the club’s reputation. However, when we imagine a ‘golf destination’, don’t we think of something more than just a club with a great golf course? The word destination intimates something that goes […]

GGA and the CSCM Launch First of Two Research Initiatives

The Canadian Society of Club Managers (CSCM) and GGA have formed a strategic partnership to produce research and insight for the benefit of CSCM members and the club industry at large. The first joint research initiative launched December 6, 2018 with a comprehensive survey of CSCM members that focuses on attitudes, trends and best practices […]

Effective Beginnings

A good friend says he starts his list of New Year’s resolutions with one word written across the top of a legal pad. The word is “effective,” which is a good choice because it implies results. Results normally require action on our part – and usually not the same things, done the same ways. We […]

Strategic Intelligence Overview: Part 3 of 3

Top performing clubs around the world are finding newer, faster and more efficient ways to leverage business intelligence and create competitive advantages for their clubs. The first two articles in this three-part series included what business intelligence is and why it is important (see “Strategic Intelligence Part One,” September 2018) and how to use and implement […]

Budgeting 2019

Budgeting for 2019 requires a broader-than-usual alertness to changing times and impacts on golf-oriented businesses. Newfound elasticity on revenue sources, such as dues and fees, will allow many to plan for revenue increases. That’s the good news. More sobering is the fact that most courses and clubs will strain to cover the rapidly accelerating costs […]

The ‘Tiger Effect’

The ‘Tiger Effect’ and How to Leverage the Influence of Tiger Woods on Millennial Golf Interest On the eve of this year’s Masters Tournament CBS sportscaster Jim Nantz said, “This might be the most anticipated Masters any of us has seen in our lifetime.” And for good reason: the hype surrounding the return of modern […]

Executive Search: Head Professional at Earl Grey Golf Club

HEAD PROFESSIONAL EARL GREY GOLF CLUB Earl Grey Golf Club: Following and respecting the traditions of the past while providing facilities and improvements for future generations. History: Earl Grey was founded in 1919 by Major Duncan Stuart, a practicing city lawyer, who organized a group of people interested in playing golf. The original course, which […]

On Message

As a business, it’s important to step back at times and ask yourself the question: who am I talking to? When it comes to local marketing, clubs can easily get caught up in getting their message out without really being aware of who they are aiming to reach. Sadly, this can amount to hurling words […]

Three Steps to Connect Marketing to Sales

In theory, sales and marketing should be two of the most integrated and connected aspects of your Club’s operation.  The reality, unfortunately, is that in some businesses they are operating almost independently and singing entirely different tunes.  For the Club, what this divergence leads to is ineffective messaging and lost prospects.  The importance of connecting […]

The Revenue Menu

At a typical golf club, who should be involved in building revenue for the club? Building revenue is a part of everyone’s job at a club. If you are a leader, it’s important that everyone under you shares your vision to increase sales.  That necessitates good communication, as with any efficient team, but if all […]

Polish Your Skills

Of all the career counseling advice given over the years, Abraham Lincoln probably nailed it when he said: “The best way to predict the future is to create it.” With one more grass-growing season under your belt, maybe you’re reflecting on your career and wondering where it’s going. Maybe you’re worried it’s not going in […]

GGA and the CSCM Partner to Enhance Research and Impact

Global Golf Advisors (GGA) and the Canadian Society of Club Managers Partner to Enhance Research and Impact GGA recognized as Platinum Corporate Partner of the CSCM TORONTO, Ontario – October 15, 2018 Global Golf Advisors (GGA) and the Canadian Society of Club Managers (CSCM) are pleased to announce the formation of a strategic partnership to produce […]

Harnessing the Power of Strategic Intelligence

When a club undergoes a strategic planning event, they do so by assessing a number of key data sets: member preferences, club operations, finances and market forces.  All of these come together to help inform strategy and the action plan moving forward. The fundamental challenge I see clubs struggle with all too often is keeping […]

Strategic Intelligence at Work

Guest author – Lonnie Lister, General Manager, Portland Golf Club Lonnie Lister attended the University of Arizona for a degree in music education.  He worked on the wait staff at private clubs during his college summers and found that he was drawn more to club management than to a music career. Prior to joining PGC as […]

Averting Surprises

On the west coast of Scotland, between the islands of Jura and Scarba, lurks a monstrous whirlpool so menacing that it even has its own name. Fed by a tidal surge that picks up speed as it races through the narrow strait separating the islands, Corryvrekan is a devilish surprise awaiting ill-prepared sailors, taking unsuspecting […]

Strategic Intelligence Overview: Part 2 of 3

Clubs are beginning to discover the power of utilizing data to operate more strategically (see “Strategic Intelligence Part One,” September 2018). While enterprise grade analytics platforms that help to consistently track and analyze data may still be out of reach for many clubs, Derek Johnston of Global Golf Advisors says there are steps clubs can […]

GGA and Bigwin Realty Announce Transaction Advisory Partnership

TORONTO, ONTARIO – October 1, 2018 Global Golf Advisors Inc. (“GGA”) and Bigwin Realty Inc. (“Bigwin Realty”) are pleased to announce the formation of a new partnership focused on providing industry-leading advisory services around the purchase and sale of golf course properties in Canada. Craig Johnston, Director – Transaction Advisory of GGA said, “We believe […]

Board Self-Assessment

Following board room performance standards now in use at most corporations, enables private club boards to improve their performance and the job satisfaction from their board service.  One business-like staple from the big companies is a board self-assessment. Usually a board self-assessment is divided into four segments: structure, information, dynamics and individual board member self-evaluation.  […]

Hard Times

In his award-winning description of the Dust Bowl years, author Timothy Egan tells the story of a land without adequate water for crops and the soul-suffocating consequences of extreme drought. “The Worst Hard Time” recreates the 10,000-foot high dust storms that whipped across a delicate dryland ecosystem, choking animals and people eking out an existence […]

Strategic Intelligence Overview: Part 1 of 3

As the world becomes more data centric, the club industry is beginning to discover the power of utilizing data, research and analysis to operate more intelligently and strategically. According to Derek Johnston of Global Golf Advisors, informed intelligence planning increases the likelihood of current and future success. The biggest challenges clubs face in their quest […]

What Millennials Want

Earlier this year Global Golf Advisors, in conjunction with Nextgengolf, released a follow up report to its ground-breaking 2017 study entitled ‘The Truth About Millennial Golfers’. GGA’s Michael Gregory, backed by the findings of the research, gives a Millennial’s take on what clubs need to do next to realize the clear opportunity this group presents… […]

Manager Views on Innovation

Generating growth through culture change is the goal of the Innovation Labs initiative. Discussions about business, society, the economy or technology invariably include the word “innovation,” which implies a pursuit of inventiveness or change. The word also appears in conversations about golf culture or the club industry, though typically in a negative context or when […]

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