Market Research

Los Angeles, USA – Many of California’s more than 860 golf courses have embraced turf reduction rebate programs run by water agencies which offer $2 to $3 for every square foot of turf removed.

At GGA, we deploy comprehensive and innovative techniques to provide intelligent, insightful and well considered advice to our clients. Our expertise lies not only in the collection of relevant and accurate market research, but critically in providing clarity of output and direction.


Our approach to market research is highly thorough and systematic. We start by identifying the objective or management problem being faced. This is critical so we can focus on the information that is required to solve this problem.

We next determine the most appropriate methods of research, design a research plan, and then implement the appropriate data collection techniques. Such techniques include survey research, focus groups and interviews, performance analysis and observation, sourcing studies and data published by external sources such as those on population and households, regional development plans and transport trends.

With data collected, our team, leveraging both proprietary technology and our vast experience in such analysis, processes and interprets all of the data gathered. We will typically provide two reports, one of which will present the results of the research and describe our methodology, and the other which will discuss the interpretations and critical learnings from the process.


Can we help you?
To discuss how GGA can assist
your business achieve results.
Contact us

  • Member Surveys

  • Demographic Analysis

  • Psychographic Analysis

  • Market Trends

  • Industry Trends

  • Benchmarking

  • Best Practices


Turning Insights Into Action

GGA Insights exists to support you as a club leader, offering you solutions, tools, and tactics today that can help you improve your work life tomorrow.  But putting change into practice can be a challenging endeavor. GGA Director, George Pinches, offers a road map for translating genuine insights and data into meaningful boardroom action. Most […]

Stop Thinking ‘Retention’, Start Thinking ‘Relationship’

Retention is something of a time-selective phrase in club management. Its definition has, arguably, become too closely rooted in taking action (usually) at the time of membership renewals to ensure as many existing members continue their membership as possible. While that is a plausible (and at times necessary) position to take, the side effect is […]

Is Your Club Relevant?

If your club is relevant, it is closely connected to members’ lifestyles and appropriate to their wants and needs. But how do you determine if your club really is relevant? GGA’s Ben Hopkinson offers three points of guidance to help you self-evaluate and a handful of tactics to deploy in response. Longevity requires relevance. Survival […]

What Works on Social?

The most popular channel may change over time, but the social media momentum continues to grow. For some clubs it can be difficult to know what to post, when and how often. We asked GGA’s Linda Dillenbeck to spell out all things social. There is not a day that passes that doesn’t have a news […]

2019 Millennial Golf Industry Survey Findings – Part 8

In ongoing research collaboration with Millennial golfer organization Nextgengolf, GGA recently updated its study of the habits, attitudes, and preferences of Millennial golfers.  The 2019 study brings forward survey findings from over 1,400 Millennial golfers and builds upon research conducted in 2017 and 2018. This is the eighth and final installment of a multi-part series of […]

Avoiding a Category Overload

When was the last time you conducted a thorough review into your membership categories? GGA’s Bennett DeLozier explains how a streamlining process can help to slim down the number of categories and keep them relevant in today’s marketplace. “Confusion and clutter are failures of design, not attributes of information” – Edward Tufte Across North America […]



  • Royal Automobile Club
    London, UK
  • Fondation d’Entreprise du Golf de Vidauban
    Vidauban, France
  • Dun Laoghaire Golf Club
    Dublin, Ireland
  • Real Club Valderrama
    Sotogrande, Spain
  • USGA
    Far Hills, NJ
  • CMAA China Chapter
    Hong Kong, China
  • City of Saint John
    New Brunswick
  • City of Los Angeles
    Los Angeles, CA
  • St. Clair Parks Commission for the St. Clair Parkway Golf Course
    Mooretown, ON
  • City of Oklahoma City for the public golf courses
    Oklahoma City, OK
  • Golf Links, PEI including The Links at Crowbush Cove, Brudenell River Golf Club, Dundarave Golf Club
    Prince Edward Island Province
  • City of Waterloo for the Grey Silo Golf Course
    Waterloo, ON
  • City of Kitchener for Doon Valley Golf Club
    Kitchener, ON
  • City of Guelph for the Guelph golf market study
    Guelph, ON
  • City of Calgary for the Golf Course Portfolio
    Calgary, AB
  • European Golf International BVI
    Amsterdam, Netherlands
  • Lebovic Enterprises
    Whitchurch-Stouffville, ON
  • Pardee Homes
    Los Angeles, CA
  • Insight EMD Holding, LLC
    Oakville, ON
  • Westlake International Golf Club
    Hangzhou, China
  • Owl’s Nest Resort
    Campton, NH
  • Kaneff Golf including Lion Head Golf & Country Club
    Brampton, ON
  • Innisbrook Resorts
    Tarpon Springs, FL
  • Humber Valley Resort
    Pasadena, NL
  • Fain Family Limited Partnership
    Austin, TX
  • Evian Resort
    Evian-Les-Bains, France
  • Eagle Trace Golfers Club
    Clearwater, MN
  • Domaine du Chateau de Lavagnac
    Languedoc, France
  • Copper Creek Golf Club,
    Kleinburg, ON
  • Cantigny Golf Club
    Wheaton, IL
  • Bushmills Dunes Golf Resort & Spa Proposed New Development
    Bushmills, Northern Ireland
  • Brampton Golf Club
    Brampton, ON
  • Hamilton Golf & Country Club
    Ancaster, ON
  • Plantation Golf & Country Club
    Venice, FL
  • Belle Meade Country Club
    Nashville, TN
  • The Governors Club
    Brentwood, TN
  • Thornhill Country Club
    Vaughan, ON
  • The Oaks Club
    Osprey, FL
  • St. Catharines Golf and Country Club
    St. Catharines, ON
  • Hacienda Golf Club
    La Habra Heights, CA
  • Islington Golf Club
    Etobicoke, ON
  • Carleton Golf & Yacht Club
    Ottawa, ON
  • IronWood Country Club
    Palm Desert, CA
  • Scarboro Golf & Country Club
    Toronto, ON
  • Vidauban Golf Club
    Vidauban, France
  • Shaughnessy Golf and Country Club
    Vancouver, BC
  • The Ridge at Manitou Inc.
    McKellar, ON
  • The Quarry Club at La Quinta
    Coachella Valley, CA
  • Medinah Country Club
    Chicago, IL



2415 East Camelback Road,
Suite 700
Phoenix, Arizona 85016



37 Sandiford Drive,
Suite 408
Stouffville, Ontario L4A 3Z2



100 University Avenue
Floor 5
Toronto, Ontario M5J 2Y1



5 Harcourt Road
Dublin 2