Paris, France – Consistently the most visited city in the world ahead of London and New York with 47million visits in 2014, Paris will host the Ryder Cup in 2018.

At GGA we believe that our clients need solutions and not specific services. Our talented multi-disciplined team provides an integrated range of marketing and communications services specific to the club industry which are essential for success in today’s market.


GGA marketing and communications solutions yield excellent results. They are both sector and business specific, tailored to support the ambitions of the club or property and are informed by detailed market insights and proven best practices.

We help our clients build relationships with their customers, their membership, employees, media and other stakeholders in a way that drives value for their business. Most critically, we encourage measurable tactics through which a management team can monitor returns and constantly evolve their approach in order to secure the very best value.


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  • Strategic Marketing Planning

  • Public Relations

  • Web Site Audits

  • Communications Planning

  • Social Media Strategy


What Works on Social?

The most popular channel may change over time, but the social media momentum continues to grow. For some clubs it can be difficult to know what to post, when and how often. We asked GGA’s Linda Dillenbeck to spell out all things social. There is not a day that passes that doesn’t have a news […]

Covering Isn’t Just For Music

The inimitable Elvis Presley’s version of Hound Dog sold 10 million copies and holds the 19th spot on Rolling Stone’s list of 500 Best Songs of All Time. But the King of Rock ‘N’ Roll can’t claim Hound Dog entirely as his own. Elvis was covering a version recorded three years earlier by Willie Mae […]

Avoiding a Category Overload

When was the last time you conducted a thorough review into your membership categories? GGA’s Bennett DeLozier explains how a streamlining process can help to slim down the number of categories and keep them relevant in today’s marketplace. “Confusion and clutter are failures of design, not attributes of information” – Edward Tufte Across North America […]

The Club for Millennials

On the back of GGA’s largest piece of millennial research to date, Michael Gregory answers your questions, revealing how the findings paint a clear picture of who clubs need to target in order to build the next generation of members and customers. For 3 years GGA and Nextgengolf have analyzed the behavior and attitudes of […]

Managing Your Club Identity

A private club’s brand is not the same as a chain of hotels or other hospitality business. It’s more personal, more emotional. And when it comes to the set of services, programs and events it offers, they should reflect this emotionally charged identity. GGA Partner, Henry DeLozier, explains how to manage a private club brand […]

Gauging the Impact of Private Club Trends: 2019 Update

In its recent research collaboration with Michael Leemhuis, a change leader and manager extraordinaire, GGA executed its 2019 attitudinal survey of club managers and thought-leaders.  Since its inception, the study has been repeated every three years to monitor, measure, and update the evolution of trends which are having the most significant impact on private clubs. […]



  • Exmoor Country Club
    Highland Park, IL
  • City of Los Angeles
    Los Angeles, CA
  • Incline Village Improvement District
    Incline Village, NV
  • FelCor Lodging Trust
    Irving, TX
  • Spirit Hollow Golf Course
    Burlington, IA
  • Idylwylde Golf & Country Club
    Sudbury, ON
  • Evian Resort
    Evian-Les-Bains, France
  • Brampton Golf Club
    Brampton, ON
  • Hamilton Golf & Country Club
    Ancaster, ON
  • Plantation Golf & Country Club
    Venice, FL
  • The Oaks Club
    Osprey, FL
  • St. Catharines Golf and Country Club
    St. Catharines, ON
  • Hacienda Golf Club
    La Habra Heights, CA
  • IronWood Country Club
    Palm Desert, CA
  • Scarboro Golf & Country Club
    Toronto, ON
  • Estero Country Club
    Fort Myers, FL
  • Westmount Golf & Country Club
    ON, Canada
  • Vidauban Golf Club
    Vidauban, France
  • Summerlea Golf & Country Club
    Montreal, QC
  • Skibo Castle
    Dornoch, Scotland
  • Shaughnessy Golf and Country Club
    Vancouver, BC
  • Ottawa Hunt and Golf Club
    Ottowa, ON
  • Medinah Golf and Country Club
    Chicago, IL
  • The Cliffs Communities
    Texas, USA
  • Bigwin Island Golf Club
    Baysville, ON



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