Michael Gregory

Director, Private Club Services

Thorough market analysis is a competitive advantage and an integral component of a strong strategic plan. The top clubs understand their competitive landscape and command their market area.

EDUCATION:
Graduated from the Eugene W. Stetson School of Business and Economics, Mercer University in Macon, Georgia (full golf scholarship).

Michael Gregory is a Director with GGA based in the firm’s Toronto office. Since joining in 2007, Michael has helped more than 200 clients around the world identify, evaluate, and resolve their underlying challenges. Michael is best known for his ability to use comprehensive market intelligence and develop actionable strategic solutions for clients.

GGA clients benefit from Michael’s expertise across a broad array of client services; project management, internal and external market analysis, pricing strategy, focus group facilitation, member surveys, membership sales and communication plans, operational and performance analysis, feasibility studies, financial analysis, complex modelling, strategic planning, and yield management techniques.

During his time at Mercer, Michael played Division I golf, was an All American Scholar, and captained the golf team during his senior year.

EXPERTISE

INSIGHTS

Finding New Members

The need to grow membership keeps me up at night. Where should clubs focus their attention to find new members? A bleary-eyed Keith Richards awoke with music in his head. He switched on the recorder and laid down the riff that everyone now knows to be the lead-in for “(Ain’t Got No) Satisfaction.” And, then, […]

New Study Reveals The Truth About Millennial Golfers

• 75% of avid Millennial golfers will consider joining a private club in the future • Age 33 is the ‘sweet spot’ when avid Millennials are most likely to join a club • Flexibility, customization and non-golfer amenities among key solutions for clubs Three-quarters of avid Millennial golfers will consider joining a private club in […]