ASSOCIATIONS AND BUSINESSES THAT SERVE THE INDUSTRY

The best way to predict the future is to create it. – Peter Drucker

Some of the most important contributors to the golf industry are its educators, management companies, vendors and suppliers. GGA understands the buying habits, needs, wants and motivating factors of golf industry operators and appreciates how important a captive audience is to the success and longevity of a service business. Of even greater significance, GGA is respected for its knowledge and independence and our partners know and are known by many leaders within the business category.

SPOTLIGHT

GGA has provided advice and assistance to some of the leading golf and club-related associations, management companies, vendors and suppliers in the world. Our firm provides a structured, dispassionate and professional approach to strategic marketing, process engineering and improvement, risk management, business planning and tactical solutions.

Can we help you? To discuss how GGA can assist your business achieve results, Contact Us

Market Research

GGA will carry out a deep and comprehensive analysis of your market, placing an emphasis on garnering thorough understanding of your audience and the competitive landscape in which you operate. Critically, GGA’s highly qualified interpretation of the findings of such research, will identify opportunities for success and offer guidance on how to effectively take advantage of this potential.

• Demographic and Psychographic Trends
• Utilisation Analysis
• Member Surveys and Focus Groups
• Pricing and Sales Analysis
• Source of Origin Analysis

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Business Planning

A business plan specifies your organisation’s objectives and how these are to be achieved. It is derived from a systematic review of the business’ existing strategic position and the opportunities available to it. The fundamental purpose of the plan and planning process is to maximise the future performance of the organisation. An effective plan is concise and readily understood and will detail the necessary actions required to ensure the implementation of the plan. GGA’s planning process includes;

• Market Research and Analysis
• Operations and Performance Review
• Financial Plan
• Organisational and Operational Plan
• Sales and Marketing Plan

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Marketing and Communications

Marketing and communication strategies play a central role in business growth and success. Good communication is also a vital component of any successful change and improvement plan. Consistently the key to the creation of a successful strategy is to first listen to both internal and external customers, and to then engage your audience with a clear, consistent message through a platform most appropriate to them.

• Internal and External Customer Research
• Communication Strategies
• Public Relations Plans
• Marketing Campaigns
• Event Plans

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SERVICES PROVIDED TO ASSOCIATIONS AND BUSINESSES THAT SERVE THE INDUSTRY

INSIGHTS

READMOREINSIGHTS

CLIENTS

  • CMAA Golden State Chapter
    Porter Ranch, CA
  • Club Managers Association of Europe
    Warwickshire, England
  • CMAA Florida Chapter
    West Palm Beach, FL
  • Rio Verde Community Association
    Rio Verde, AZ
  • TMSI Sports
    Kanata, ON
  • The Club Foundation
    Alexandria, VA
  • USGA
    Far Hills, NJ
  • KPMG LLP
    Toronto, ON
  • Gordon & Rees LLP
    San Franciso, CA
  • Shell Vacations South Mountain LLC
    Phoenix, AZ
  • White & Case LLP
    New York, NY
  • CMAA China Chapter
    Hong Kong, China
  • Maple Leaf Millworks
    Sault Ste. Marie, ON
  • justONE Golf, LLC
    West Palm Beach, FL
  • Blakeney Henneberry Murphy & Galligan
    Toronto, ON
  • Club Managers Association of America (CMAA)
    Alexandria, VA
  • Private Club Links
    Orlando, FL
  • John Deere Golf
    Cary, NC
  • International Club Network
    Toronto, ON
  • Club Corp USA
    Dallas, TX
  • Arnold Palmer Golf Management/Century Partners
    Addison, TX
  • Arizona Golf Management
    Phoenix, AZ
  • American Golf Properties
    Santa Monica, CA

CONTACT

USA

2415 East Camelback Road,
Suite 700
Phoenix, Arizona 85016

1-888-432-9494

CANADA

11 Allstate Parkway,
Suite 410
Markham, Ontario L3R9T8

905-475-4017

ASIA PACIFIC

21 Alpha Road
Sydney, NSW 2066
Australia

+61-2-83627011

EUROPE, MIDDLE EAST, AFRICA

Block 1 Newtown Business Park,
Newtownmountkennedy,
Wicklow, Ireland

+353-1-44-33-603