Residential Golf Communities

Don’t wait to be compelled to do great work. – Richie Norton

The golf real estate sector has experienced dramatic change in recent years. In many scenarios challenges remain – yet increasingly there are also significant opportunities. Making sure your golf real estate decisions are based on sound advice and support has never been more important, whether looking to establish the viability of a new project, turnaround a distressed property or guide a successful one to even greater things.

SPOTLIGHT

We work with clients to define and create opportunities, to transform their residential community projects to excel in a rapidly changing world. Our highly specialist and experienced advisors serve mixed residential lifestyle communities around the world in both mature and emerging markets. Here we shine a spotlight on three services we are consistently called upon to deliver for our residential community clients.

Can we help you? To discuss how GGA can assist your business achieve results, Contact Us

Business Planning

Effective business planning for residential golf communities must place a considerable emphasis on achieving ‘Alignment’. This refers to a cohesive residential and lifestyle model where each of your project components are seamlessly aligned and complimentary. These key components are your market (home buyers and members), your lifestyle, your pricing, and your product. Business planning incorporates:

• Vision and Objectives
• Financial Plan
• Sales and Marketing Plan
• Organization and Operations Plan
• Membership Plan

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Market Research

GGA will carry out a deep and comprehensive analysis of your residential market, placing an emphasis on buyer identification and behaviour, pricing and value patterns, buyer expectations, aspirations and the competitive landscape. Critically, and how GGA is different, our highly qualified interpretation of the data will identify opportunities for success, the location and description of your buyers, sales and marketing tactics which are proving successful in attracting this audience, and provide product and lifestyle direction to attract this audience.

• Demographic and Psychographic Trends
• Residential pricing and sales analysis
• Regional Development Plans
• Source of Origin Analysis
• Travel and Schooling Influence

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Marketing and Communications

Those who perform to the highest market benchmarks for both property and membership conversion, are those with an uncanny understanding of their audience, their lifestyle requirements and aspirations, and critically, engage proven methodologies for highly personalised and timely communications throughout the sales process. GGA will design an appropriate marketing and communications program which utilises proven best practices and supports the projects business objectives.

• Internal and External Communications Planning
• CRM and Sales Strategy
• Media Audits and Campaign Development
• Event Strategy
• Public Relations Strategy

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SERVICES PROVIDED TO RESIDENTIAL GOLF COMMUNITIES

INSIGHTS

READMOREINSIGHTS

CLIENTS

  • Toll Brothers
    Horsham, PA
  • TACC Construction Ltd.
    Woodbridge, ON
  • Sunrise Company
    Palm Desert, CA
  • Pulte Homes, Inc.
    Bloomfield Hills, MI
  • Pardee Homes
    Los Angeles, CA
  • Olympus Real Estate
    Addison, TX
  • Oceanico Group
    Portugal
  • Monarch Group
    Toronto, ON
  • Lennar
    Miami, FL
  • DR Horton
    Fort Worth, TX
  • DMB Associates, Inc.
    Scottsdale, AZ
  • Del Webb Corporation
    Phoenix, AZ
  • Castle & Cooke Communities
    Los Angeles, CA
  • The Georgia Club
    Athens, GA

CONTACT

USA

2415 East Camelback Road,
Suite 700
Phoenix, Arizona 85016

1-888-432-9494

CANADA

11 Allstate Parkway,
Suite 410
Markham, Ontario L3R9T8

905-475-4017

ASIA PACIFIC

21 Alpha Road
Sydney, NSW 2066
Australia

+61-0-415-222-607

EUROPE, MIDDLE EAST, AFRICA

Block 1 Newtown Business Park,
Newtownmountkennedy,
Wicklow, Ireland

+353-1-44-33-603