Residential Golf Communities

Don’t wait to be compelled to do great work. – Richie Norton

The golf real estate sector has experienced dramatic change in recent years. In many scenarios challenges remain – yet increasingly there are also significant opportunities. Making sure your golf real estate decisions are based on sound advice and support has never been more important, whether looking to establish the viability of a new project, turnaround a distressed property or guide a successful one to even greater things.


We work with clients to define and create opportunities, to transform their residential community projects to excel in a rapidly changing world. Our highly specialist and experienced advisors serve mixed residential lifestyle communities around the world in both mature and emerging markets. Here we shine a spotlight on three services we are consistently called upon to deliver for our residential community clients.

Can we help you? To discuss how GGA can assist your business achieve results, Contact Us

Business Planning

Effective business planning for residential golf communities must place a considerable emphasis on achieving ‘Alignment’. This refers to a cohesive residential and lifestyle model where each of your project components are seamlessly aligned and complimentary. These key components are your market (home buyers and members), your lifestyle, your pricing, and your product. Business planning incorporates:

• Vision and Objectives
• Financial Plan
• Sales and Marketing Plan
• Organization and Operations Plan
• Membership Plan

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Market Research

GGA will carry out a deep and comprehensive analysis of your residential market, placing an emphasis on buyer identification and behaviour, pricing and value patterns, buyer expectations, aspirations and the competitive landscape. Critically, and how GGA is different, our highly qualified interpretation of the data will identify opportunities for success, the location and description of your buyers, sales and marketing tactics which are proving successful in attracting this audience, and provide product and lifestyle direction to attract this audience.

• Demographic and Psychographic Trends
• Residential pricing and sales analysis
• Regional Development Plans
• Source of Origin Analysis
• Travel and Schooling Influence

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Marketing and Communications

Those who perform to the highest market benchmarks for both property and membership conversion, are those with an uncanny understanding of their audience, their lifestyle requirements and aspirations, and critically, engage proven methodologies for highly personalised and timely communications throughout the sales process. GGA will design an appropriate marketing and communications program which utilises proven best practices and supports the projects business objectives.

• Internal and External Communications Planning
• CRM and Sales Strategy
• Media Audits and Campaign Development
• Event Strategy
• Public Relations Strategy

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Celebrating Client Success in Transaction Advisory

Handling complex club transactions can be challenging and, in many ways, celebrating the success of your clients can feel equally challenging and at times unnatural. For all the right reasons, seldom do such celebrations recognize and truly appreciate each of the obstacles and challenges clients encounter along their path to success. Indeed, during last year’s […]

Critical Positioning

If you have plans to make 2016 the best year in the history of your club and course, you should make sure you know your competitive position. If you don’t, stop everything you’re doing – budgeting, planning, staffing, even cutting the grass – and define it. The right position is that critical to your success. […]

Big Hairy Audacious Goals

Do you have a BHAG?  The acronym stands for Big Hairy Audacious Goal and is a long term goal that changes the very nature of a business’ existence.  Mowing all greens before 8 a.m. does not qualify as a BHAG; achieving the club’s first top 100 course ranking certainly does. Understand how to implement a […]



  • Toll Brothers
    Horsham, PA
  • TACC Construction Ltd.
    Woodbridge, ON
  • Sunrise Company
    Palm Desert, CA
  • Pulte Homes, Inc.
    Bloomfield Hills, MI
  • Pardee Homes
    Los Angeles, CA
  • Olympus Real Estate
    Addison, TX
  • Oceanico Group
  • Monarch Group
    Toronto, ON
  • Lennar
    Miami, FL
  • DR Horton
    Fort Worth, TX
  • DMB Associates, Inc.
    Scottsdale, AZ
  • Del Webb Corporation
    Phoenix, AZ
  • Castle & Cooke Communities
    Los Angeles, CA
  • The Georgia Club
    Athens, GA



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