New York, USA – The world’s most iconic city and symbol of freedom, New York is also home to the Yale Club, the world’s largest private members clubhouse.”

On the subject of change, Peter Drucker once said: “It is not necessary to change. Survival is not mandatory.” At GGA we feel just as strongly about strategic thinking, which often calls for changes in the ways a club or business thinks and operates. It’s only important if you want to give your facility its best chance to succeed.

A former recipient of The Boardroom magazine “Strategic Planning Firm of the Year” award, GGA brings an unmatched financial, marketing and operational focus to each of its strategic assignments.


At GGA we conduct strategic planning exercises for clubs and businesses of all shapes and sizes around the world, and we’ve been doing that since 1992. We believe the strategic planning process and the plan that results from that rigorous exercise are critical to the short-and long-term success of any club. In fact, we don’t think there’s any document more important.

The five key elements of GGA’s strategic approach are:

Market Analysis – We start by comparing a club or business’ vision and mission statements to market reality. This detailed analysis empowers a comprehensive understanding of your business environment.

Financial Analysis – We compare your financial performance to well‐researched best practices to gain a thorough understanding of the business and how well it is performing.

Board retreat and focus group sessions – This phase will solicit opinions from board/committee members and cross sections of your membership and customer base. This informs the design of the member survey.

Member survey – We consider the member survey the cornerstone of the strategic planning process because it helps uncover members’ expectations, how they define value and tolerances.

Board presentation – Once we have compiled and analysed the results of the research, we develop a recommended course of action for board presentation. The board’s approval gives the green light to begin the development of a five-year strategic plan.


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  • Strategic Plans

  • Market Studies

  • Board Retreats and Focus Groups

  • Member Surveys

  • Strategic Marketing Plans


Think Big Entering A New Decade

Thinking of big changes in 2020?  Writing for Golf Course Industry Magazine, GGA Partner Henry DeLozier shares four macro changes to consider as the new decade begins. Golf no longer exists in a vacuum, separate and distinct from market forces that shape other mainstream businesses. Gone are the days when golf club and facility managers […]

Does Your Club Have An Identity Crisis?

“Today, brands are stories. (…) carefully developed and aimed at preidentified market segments whose wants, needs and expectations align with the intended benefits of the product.” – Henry DeLozier But change can often bring about a mismatch between the story and the segments you want to attract. GGA’s Bennett DeLozier outlines how to determine whether […]

Turning Insights Into Action

GGA Insights exists to support you as a club leader, offering you solutions, tools, and tactics today that can help you improve your work life tomorrow.  But putting change into practice can be a challenging endeavor. GGA Director, George Pinches, offers a road map for translating genuine insights and data into meaningful boardroom action. Most […]

GGA Expands Senior Leadership Ranks

Michael Gregory and Craig Johnston named partners of the firm TORONTO, Ontario – GGA, the leading authority on successful ownership and management practices for golf, private club, resort, and residential real estate businesses, has named Michael Gregory and Craig Johnston partners of the firm. Gregory joined GGA in 2007 following a successful college career during which […]

What Does Golf’s Green Future Mean for You?

As environmental consciousness continues to rise across the world, GGA Partner and Chairman of the Board of Directors for Audubon International, Henry DeLozier, identifies the three starting points for clubs looking to make the shift towards a greener future. Americans are more concerned about climate change than ever before. According to a recent Pew Research […]

Winning Financial Practices

While directors carry ultimate responsibility for the financial resources of a club, it’s the relationship between the board of directors and club manager that can often determine just how well managed the finances actually are. Bobby Crifasi, General Manager of New Orleans Country Club, reveals the formula which keeps his club on a sound, sustainable […]



  • Fondation d’Entreprise du Golf de Vidauban
    Vidauban, France
  • Real Club Valderrama
    Sotogrande, Spain
  • Club Managers Association of Europe
    Warwickshire, England
  • CMAA Florida Chapter
    West Palm Beach, FL
  • Rio Verde Community Association
    Rio Verde, AZ
  • The Club Foundation
    Alexandria, VA
    Toronto, ON
  • Gordon & Rees LLP
    San Franciso, CA
  • Shell Vacations South Mountain LLC
    Phoenix, AZ
  • White & Case LLP
    New York, NY
  • Maple Leaf Millworks
    Sault Ste. Marie, ON
  • Blakeney Henneberry Murphy & Galligan
    Toronto, ON
  • Club Managers Association of America (CMAA)
    Alexandria, VA
  • Private Club Links
    Orlando, FL
  • John Deere Golf
    Cary, NC
  • City of Saint John
    New Brunswick
  • City of Los Angeles
    Los Angeles, CA
  • National Capital Commission
    Ottawa, ON
  • Parks Canada – Highland Links Golf Club
    Cape Breton Island, NS
  • City of Calgary for the Golf Course Portfolio
    Calgary, AB
  • European Golf International BVI
    Amsterdam, Netherlands
  • Canadian International Capital Incorporated
    Halifax, NS
  • Incline Village Improvement District
    Incline Village, NV
  • National Asset Management Agency
    Dublin, Ireland
  • Ladco Company Limited
    Winnipeg, MB
  • Great Gulf Paramount Development Corporation
    Toronto, ON
  • Lebovic Enterprises
    Whitchurch-Stouffville, ON
  • Hemisphere Resorts
    Toronto, ON
  • Heritage Pointe Properties Inc.
    De Winton, AB
  • Pinnacle Golf and Country Club – Melrose Investments Inc.
    Rogers, AR
  • DMB Associates, Inc.
    Scottsdale, AZ
  • Del Webb Corporation
    Phoenix, AZ
  • Castle & Cooke Communities
    Los Angeles, CA
  • Fox Harb’r Golf Resort & Spa
    Wallace, NS
  • Rainbow Ridge Golf Course
    Manitowaning, ON
  • Spirit Hollow Golf Course
    Burlington, IA
  • Angus Glen / Goodwood Golf Clubs
    Markham, ON
  • PGA West
    La Quinta, CA
  • Pebble Beach Golf Links
    Pebble Beach, CA
  • Mill River Golf Club
    O'Leary, PEI
  • Idylwylde Golf & Country Club
    Sudbury, ON
  • The Four Seasons Resort and Club
    Dallas, TX
  • Fabulous Foursome – Bell Bay GC, Highlands Links, Dundee Resort & GC, Le Portage, GC
    Cape Breton Island, NS
  • Fain Family Limited Partnership
    Austin, TX
  • Domaine de Terre Blanche
    Var, France
  • Domaine du Chateau de Lavagnac
    Languedoc, France
  • Copper Creek Golf Club,
    Kleinburg, ON
  • The Club at Doral for Marriott Resorts
    Miami, FL
  • Bushmills Dunes Golf Resort & Spa Proposed New Development
    Bushmills, Northern Ireland
  • Bear Creek Golf Club
    Murrieta, CA
  • Cherokee Town & Country Club
    Atlanta, GA
  • Brampton Golf Club
    Brampton, ON
  • Mississaugua Golf & Country Club
    Mississauga, ON
  • Hamilton Golf & Country Club
    Ancaster, ON
  • Norwood Hills Country Club
    St. Louis, MO
  • Plantation Golf & Country Club
    Venice, FL
  • National Republican Club of Capitol Hill
    Washington, DC
  • Four Streams
    Maryland, Maryland
  • Belle Meade Country Club
    Nashville, TN
  • The Governors Club
    Brentwood, TN
  • Elm Ridge Country Club
    Lle Bizard, QC
  • Oakdale Golf & Country Club
    Oakdale, CA
  • Hillsdale Golf & Country Club
    Mirabel, QC
  • The Oaks Club
    Osprey, FL
  • St. Catharines Golf and Country Club
    St. Catharines, ON
  • Topeka Country Club
    Topeka, KS
  • Hacienda Golf Club
    La Habra Heights, CA
  • Carrying Place Golf and Country Club
    Toronto, ON
  • Islington Golf Club
    Etobicoke, ON
  • Mill Run Golf Club
    Uxbridge, ON
  • IronWood Country Club
    Palm Desert, CA
  • Scarboro Golf & Country Club
    Toronto, ON
  • Paradise Valley Country Club
    Paradise Valley, AZ
  • Estero Country Club
    Fort Myers, FL
  • Wentworth Club
    Surrey, UK
  • Wascana Golf & Country Club
    Sherwood, SK
  • Vidauban Golf Club
    Vidauban, France
  • Vasari Country Club
    Bonita Springs, FL
  • Summerlea Golf & Country Club
    Montreal, QC
  • Royal Ottawa Golf Club
    Ottawa, ON
  • The Ridge at Manitou Inc.
    McKellar, ON
  • The Quarry Club at La Quinta
    Coachella Valley, CA
  • The Out Door Country Club
    York, PA
  • Ottawa Hunt and Golf Club
    Ottowa, ON
  • The National Golf Club
    Woodbridge, ON
  • Medinah Country Club
    Chicago, IL
  • Hazeltine National Golf Club
    Chaska, MN
  • Hamilton Golf & Country Club
    Hamilton, ON
  • The Ford Plantation
    Savannah, GA
  • Cohasset Golf Club
    Massatusetts, USA
  • Cedar Brae Golf and Country Club
    ON, Canada
  • Capilano Golf & Country Club
    Vancouver, BC
  • Brightwood Golf Club & Country Club
    Halifax, NS
  • Bigwin Island Golf Club
    Baysville, ON
  • Beacon Hall Golf Club
    Toronto, ON
  • Beach Grove Golf & Country Club
    Windsor, ON
  • Bally Haly Golf & Curling Club
    St. John's, NL



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