Strategy

New York, USA – The world’s most iconic city and symbol of freedom, New York is also home to the Yale Club, the world’s largest private members clubhouse.”

On the subject of change, Peter Drucker once said: “It is not necessary to change. Survival is not mandatory.” At GGA we feel just as strongly about strategic thinking, which often calls for changes in the ways a club or business thinks and operates. It’s only important if you want to give your facility its best chance to succeed.

A former recipient of The Boardroom magazine “Strategic Planning Firm of the Year” award, GGA brings an unmatched financial, marketing and operational focus to each of its strategic assignments.

APPROACH

At GGA we conduct strategic planning exercises for clubs and businesses of all shapes and sizes around the world, and we’ve been doing that since 1992. We believe the strategic planning process and the plan that results from that rigorous exercise are critical to the short-and long-term success of any club. In fact, we don’t think there’s any document more important.

The five key elements of GGA’s strategic approach are:

Market Analysis – We start by comparing a club or business’ vision and mission statements to market reality. This detailed analysis empowers a comprehensive understanding of your business environment.

Financial Analysis – We compare your financial performance to well‐researched best practices to gain a thorough understanding of the business and how well it is performing.

Board retreat and focus group sessions – This phase will solicit opinions from board/committee members and cross sections of your membership and customer base. This informs the design of the member survey.

Member survey – We consider the member survey the cornerstone of the strategic planning process because it helps uncover members’ expectations, how they define value and tolerances.

Board presentation – Once we have compiled and analysed the results of the research, we develop a recommended course of action for board presentation. The board’s approval gives the green light to begin the development of a five-year strategic plan.

SOLUTIONS

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  • Strategic Plans

  • Market Studies

  • Board Retreats and Focus Groups

  • Member Surveys

  • Strategic Marketing Plans

GGA INSIGHTS

Bringing Innovation and Creativity to Events (Case Study)

However big or small the event, there’s always reason to inject creativity and innovation to make it memorable for all involved. This is an approach Medinah Country Club has pioneered for over 95 years. So, what are they doing, and what can you learn? We turned to General Manager and Chief Operating Officer, Robert Sereci, […]

How to Develop an Enviable (and Profitable) Events Calendar

A thriving events calendar, if delivered well, can propel member satisfaction and loyalty to new levels. But first you need to understand what works, and how to measure event success. We enlisted the help of GGA’s Patrick DeLozier, who has over 14 years’ experience delivering events at some of the top clubs in the country, […]

Boosting Your Club’s Brand Through Events

Sustaining a lively events calendar can be challenging – on a practical level, operational level and commercial level. However, even though they may not always pay their way, they are fundamentally important to conveying what your club is, and what it represents. GGA’s Linda Dillenbeck explains why. Beyond access to an enjoyable round of golf, […]

GGA to Offer Sophisticated Electronic Voting Services to Private Clubs

Exclusive partnership with Simply Voting provides private clubs access to a secure online voting platform for club elections. Global Golf Advisors (GGA) and Simply Voting have formed an exclusive partnership to provide a secure voting platform designed to allow private club members a simple and easily accessible manner in which to cast ballots during club […]

Is Your Club Relevant?

If your club is relevant, it is closely connected to members’ lifestyles and appropriate to their wants and needs. But how do you determine if your club really is relevant? GGA’s Ben Hopkinson offers three points of guidance to help you self-evaluate and a handful of tactics to deploy in response. Longevity requires relevance. Survival […]

Inspiring Member Introductions

New members can be difficult to come by, especially during times of economic turbulence. But your existing core membership can hold the key to unlocking a wave of new members. GGA’s Michael Gregory explains how. Why are your current members a valuable avenue for new members? Members who have developed an emotional connection with your […]

READMOREINSIGHTS

CLIENTS

  • Fondation d’Entreprise du Golf de Vidauban
    Vidauban, France
  • Real Club Valderrama
    Sotogrande, Spain
  • Club Managers Association of Europe
    Warwickshire, England
  • CMAA Florida Chapter
    West Palm Beach, FL
  • Rio Verde Community Association
    Rio Verde, AZ
  • The Club Foundation
    Alexandria, VA
  • KPMG LLP
    Toronto, ON
  • Gordon & Rees LLP
    San Franciso, CA
  • Shell Vacations South Mountain LLC
    Phoenix, AZ
  • White & Case LLP
    New York, NY
  • Maple Leaf Millworks
    Sault Ste. Marie, ON
  • Blakeney Henneberry Murphy & Galligan
    Toronto, ON
  • Club Managers Association of America (CMAA)
    Alexandria, VA
  • Private Club Links
    Orlando, FL
  • John Deere Golf
    Cary, NC
  • City of Saint John
    New Brunswick
  • City of Los Angeles
    Los Angeles, CA
  • National Capital Commission
    Ottawa, ON
  • Parks Canada – Highland Links Golf Club
    Cape Breton Island, NS
  • City of Calgary for the Golf Course Portfolio
    Calgary, AB
  • European Golf International BVI
    Amsterdam, Netherlands
  • Canadian International Capital Incorporated
    Halifax, NS
  • Incline Village Improvement District
    Incline Village, NV
  • National Asset Management Agency
    Dublin, Ireland
  • Ladco Company Limited
    Winnipeg, MB
  • Great Gulf Paramount Development Corporation
    Toronto, ON
  • Lebovic Enterprises
    Whitchurch-Stouffville, ON
  • Hemisphere Resorts
    Toronto, ON
  • Heritage Pointe Properties Inc.
    De Winton, AB
  • Pinnacle Golf and Country Club – Melrose Investments Inc.
    Rogers, AR
  • DMB Associates, Inc.
    Scottsdale, AZ
  • Del Webb Corporation
    Phoenix, AZ
  • Castle & Cooke Communities
    Los Angeles, CA
  • Fox Harb’r Golf Resort & Spa
    Wallace, NS
  • Rainbow Ridge Golf Course
    Manitowaning, ON
  • Spirit Hollow Golf Course
    Burlington, IA
  • Angus Glen / Goodwood Golf Clubs
    Markham, ON
  • PGA West
    La Quinta, CA
  • Pebble Beach Golf Links
    Pebble Beach, CA
  • Mill River Golf Club
    O'Leary, PEI
  • Idylwylde Golf & Country Club
    Sudbury, ON
  • The Four Seasons Resort and Club
    Dallas, TX
  • Fabulous Foursome – Bell Bay GC, Highlands Links, Dundee Resort & GC, Le Portage, GC
    Cape Breton Island, NS
  • Fain Family Limited Partnership
    Austin, TX
  • Domaine de Terre Blanche
    Var, France
  • Domaine du Chateau de Lavagnac
    Languedoc, France
  • Copper Creek Golf Club,
    Kleinburg, ON
  • The Club at Doral for Marriott Resorts
    Miami, FL
  • Bushmills Dunes Golf Resort & Spa Proposed New Development
    Bushmills, Northern Ireland
  • Bear Creek Golf Club
    Murrieta, CA
  • Cherokee Town & Country Club
    Atlanta, GA
  • Brampton Golf Club
    Brampton, ON
  • Mississaugua Golf & Country Club
    Mississauga, ON
  • Hamilton Golf & Country Club
    Ancaster, ON
  • Norwood Hills Country Club
    St. Louis, MO
  • Plantation Golf & Country Club
    Venice, FL
  • National Republican Club of Capitol Hill
    Washington, DC
  • Four Streams
    Maryland, Maryland
  • Belle Meade Country Club
    Nashville, TN
  • The Governors Club
    Brentwood, TN
  • Elm Ridge Country Club
    Lle Bizard, QC
  • Oakdale Golf & Country Club
    Oakdale, CA
  • Hillsdale Golf & Country Club
    Mirabel, QC
  • The Oaks Club
    Osprey, FL
  • St. Catharines Golf and Country Club
    St. Catharines, ON
  • Topeka Country Club
    Topeka, KS
  • Hacienda Golf Club
    La Habra Heights, CA
  • Carrying Place Golf and Country Club
    Toronto, ON
  • Islington Golf Club
    Etobicoke, ON
  • Mill Run Golf Club
    Uxbridge, ON
  • IronWood Country Club
    Palm Desert, CA
  • Scarboro Golf & Country Club
    Toronto, ON
  • Paradise Valley Country Club
    Paradise Valley, AZ
  • Estero Country Club
    Fort Myers, FL
  • Wentworth Club
    Surrey, UK
  • Wascana Golf & Country Club
    Sherwood, SK
  • Vidauban Golf Club
    Vidauban, France
  • Vasari Country Club
    Bonita Springs, FL
  • Summerlea Golf & Country Club
    Montreal, QC
  • Royal Ottawa Golf Club
    Ottawa, ON
  • The Ridge at Manitou Inc.
    McKellar, ON
  • The Quarry Club at La Quinta
    Coachella Valley, CA
  • The Out Door Country Club
    York, PA
  • Ottawa Hunt and Golf Club
    Ottowa, ON
  • The National Golf Club
    Woodbridge, ON
  • Medinah Golf and Country Club
    Chicago, IL
  • Hazeltine National Golf Club
    Chaska, MN
  • Hamilton Golf & Country Club
    Hamilton, ON
  • The Ford Plantation
    Savannah, GA
  • Cohasset Golf Club
    Massatusetts, USA
  • Cedar Brae Golf and Country Club
    ON, Canada
  • Capilano Golf & Country Club
    Vancouver, BC
  • Brightwood Golf Club & Country Club
    Halifax, NS
  • Bigwin Island Golf Club
    Baysville, ON
  • Beacon Hall Golf Club
    Toronto, ON
  • Beach Grove Golf & Country Club
    Windsor, ON
  • Bally Haly Golf & Curling Club
    St. John's, NL

CONTACT

USA

2415 East Camelback Road,
Suite 700
Phoenix, Arizona 85016

1-888-432-9494

CANADA

37 Sandiford Drive,
Suite 408
Stouffville, Ontario L4A 3Z2

905-475-4017

CANADA

100 University Avenue
Floor 5
Toronto, Ontario M5J 2Y1

905-475-4017

EUROPE, MIDDLE EAST, AFRICA

5 Harcourt Road
Dublin 2
Ireland

+353-1-44-33-603